ENSLBook a free audit

About · Novo mesto · Maribor

A senior team. Small on purpose.

Goodish is a boutique agency of senior people in Novo mesto and Maribor, Slovenia, founded in 2016. More than 40 businesses work with us, most of them American, on the techy side of marketing: AI and automation, advertising, analytics, CRM and web.

Book a free audit Results
3D illustration of the Goodish team around one table, with two clocks on the wall six hours apart: Novo mesto and New York.
2016
Founded
40+
Businesses work with us
3
Partnerships: Google, Meta, Zoho
+6 h
Slovenia is six hours ahead of New York

Who is Goodish?

We are your guides for the techy side of marketing. We don’t just run ads; we build growth infrastructure: the tracking, the CRM, the automation and the website that make every channel accountable.

Our boutique size is deliberate. It lets the same senior people stay close to every client, and it is why we thrive where generalist agencies struggle: fintech, SaaS and franchises, with regulated ad categories, long sales cycles and data spread across many tools.

We regularly work from Novo mesto and Maribor in Slovenia and from London, sometimes from a sailboat or an RV: one team, one standard, whichever desk the work lands on.

Three people from the Goodish team around a round table with a whiteboard, laptops and a Google Partners box by the window.
A planning session at the round table.
Two people from the Goodish team at one desk, one pointing at a workflow on a monitor.
Working through a workflow.
Two people from the Goodish team working on laptops at an outdoor café table in California.
Same work, different desk.
Two people in front of an iSoftpull logo wall, seated in armchairs during a visit to the client in the United States.
Visiting iSoftpull, one of our US clients.
Two people from the Goodish team with rental bikes on a seaside path at sunset in California.
Between meetings in California.

Who founded Goodish?

The two Goodish co-founders on a cliff path above the Pacific Ocean in California.

  • Franci Bačar

    Co-founder · CEO & Growth Strategist

    Leads the projects and the growth strategy.

  • Matevž Šauperl

    Co-founder · CTO & Strategist

    Branding, automation and the technical side of every system we build.

We teach what we do

What we learn on client work doesn't stay in our accounts. We take it in front of a room, like this talk, and into our Tech Pulse articles.

Someone from the Goodish team presenting from a large screen to a room of listeners.
Passing on what we know.
A full room of listeners at tables during a talk by the Goodish team.
The room that day.

US clients

Why do US companies work with a team in Slovenia?

Most of our clients are American. The six hours between us stopped being a weakness the first time a client noticed what they get for it:

Work lands while you sleep

A brief sent at your close of business has a full Goodish workday behind it before your next coffee. Campaigns, fixes and reports ship overnight, your overnight.

Senior work, without the US-agency invoice

The same senior team on every account, from the first call to the monthly report. US-agency quality without US-agency invoices.

Your morning is our standing call slot

Your 8–11 a.m. Eastern is our regular afternoon. Recurring calls are easy to book, and someone senior is always on them.

Working with US businesses since 2017 — iSoftpull, ATC Healthcare, Serhant, Finance Factory, Beckman.

Which partners are we certified with?

How do we work?

Transparency

Open communication at every step, and reports that show a platform's numbers beside your CRM's, never instead of them.

Innovation

Pushing boundaries to create unique and impactful solutions, and building products of our own.

Collaboration

Each strategy is a collaborative effort, rooted in understanding the client's needs. Great things happen when we work as one team.

Excellence

The highest quality in every pixel and line of code, from the same senior people on every account.

ProductsWe build our own products, tooSee what we built