Welcome to Our World

Discover a blend of expertise and charm in the world of digital marketing. Founded in 2017 in the picturesque land of Slovenia, Goodish is not just another marketing agency.

We’re a close-knit team of creative minds, united in our passion for harnessing the power of technology to revolutionize marketing.

Our boutique size is our strength, allowing us to dive deep into the needs of each client, crafting personalized strategies that truly resonate.

AI content creation

Tailored Strategies, Personalized Touch

Results and relationships go hand in hand. We embrace the principle that “Done is better than perfect,” because we believe in action. Our agile approach means we deliver prompt results, but we’re never done learning and optimizing.

It’s not just about the end product; it’s about the journey we take with our clients. Each strategy is a collaborative effort, rooted in understanding and tailored to unique needs.

Minds Behind the Magic

Get to know the people who make Goodish truly good-ish.

Franci Bačar

Franci Bačar

CEO & Growth Strategist

Franci is not just our CEO and co-founder; he’s a visionary in digital marketing strategies. With a keen eye for emerging trends and a deep understanding of growth tactics, he leads our projects with a mix of analytical prowess and creative thinking.

Off the clock, Franci is an avid outdoorsman – whether he’s hiking, cycling, or gardening, he finds inspiration in nature that he brings back to his work.

Matevž Šauperl

Matevž Šauperl

Branding & Automation Strategist

As a co-founder of Goodish, Matevž is at the forefront of innovative branding and automation. He brings a global perspective, having worked for companies around the world and combines intuition and creativity with a strategic approach.

Beyond his professional life, Matevž dedicates his time to volunteering in scouting movement. This brings a unique perspective to his work, infusing it with a sense of purpose and connection to the wider world.


Gašper Gracel

Google Ads Specialist

As our Google Ads Manager, Gašper is all about maximizing impact.

He’s continually refining our ad strategies, ensuring they’re not just effective but also ahead of the curve.

His motto, “Always keep developing,” is a testament to his commitment to lifelong learning and professional growth.

Franci Bačar

Erik Zagorc

Implementation Maestro

Erik is part of our implementation team, a true maestro when it comes to setting up and fine-tuning the technical aspects of digital marketing. His expertise ranges from configuring analytic tools and setting up conversion tracking to fixing issues and developing user-friendly websites.

Erik’s meticulous attention to detail ensures that every tool and process is optimized for peak performance, providing the solid foundation upon which our strategies are built.

Žan Kuplenk

Žan Kuplenk

AI-Driven Designer & Video Editor

Žan is our creative powerhouse, blending traditional design principles with cutting-edge AI tools. His work is characterized by an innovative approach that leverages the latest in artificial intelligence to push the boundaries of what’s possible in design.

Žan’s recent forays into AI-assisted design have not only enhanced our creative output but also streamlined our processes, allowing for more efficient and impactful visual storytelling.

Tjaša Švajger

Tjaša Švajger

Wordsmith & Copywriter

Tjaša is the voice behind our compelling narratives.

As our copywriting connoisseur, she has a knack for crafting words that resonate with audiences and articulate the core values of our clients.

Her writing is a blend of creativity and strategy, ensuring that every piece of content is not just engaging but also aligned with marketing objectives.

Shape the Future of Marketing

Every role is a chance to innovate and excel.