Getting to know Google Tag Manager

Tag manager

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager Tracking user journey Let’s take a simple user journey. Product page, cart, checkout and thank you page. By default, Google Analytics will track just pageviews. This is enough to […]

How to use segments in Google analytics


Aggregated data in Google Analytics is mostly useless. What do the users, page views or bounce rate tell you? Are those numbers good or bad? Maybe you get a general overview of how the page is doing, but ask yourself how many decisions you can make based on those data? Now imagine you could segment […]

How to use reports in Google Analytics

GA reports

Most people are able to install Google Analytics on a website. And that is it. It is very rare that we come across an account that is properly set up with all the views, events, and conversions. And when it comes to usage? Most companies are not able to answer the most simple questions with Google Analytics. […]

How to do A/B tests with Google Optimize

AB tests with Google Optimize

In this blog post, we are sharing instructions on how to set up an A/B test using Google Optimize. Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Google Optimize monitors the results of your experiment and tells you which variant is the leader. […]

How to design a Survey – a list of good practices

Survey design

In this blog post, I’m writing about survey design. In particular, I’m focusing on longer surveys we usually conduct when we try to:  understand user attitude towards the brand, stay aware of competitors, evaluate new products, understand customers better. By reading this post you will learn: how to form questions, how many surveys you should […]

Research is the Foundation of the Optimization Process.

Research for Optimization

Imagine you are trying to optimize a landing page. Where do you start? Most people will google something like “How to optimize landing page” and land on one of “25 hidden tricks for landing page optimization” blogs. The number one thing I absolutely love about digital marketing is its community. People are sharing everything. Personally, […]