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Services · CRM & Workflows

Let your CRM do the work.

Goodish rebuilds CRMs (Zoho, HubSpot and Pipedrive) around how a sales team actually sells: migration, automated pipelines and custom API integrations that keep data in sync across your tools. It is for growing companies whose CRM has become a place to type things in rather than a system that works for them.

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3D illustration of nine tangled pipelines feeding a sorter that turns them into two clean conveyor lanes, with cards sliding along them into a tidy tray.
Zoho
Zoho Authorized Partner
End to end
We run iSoftpull's CRM and act as their API integration partner
3 CRMs
Zoho, HubSpot and Pipedrive, rebuilt around how your team sells

When is a CRM rebuild worth it?

When the CRM has become a place people type things into rather than a system that works for them: too many pipelines, too many required fields, and automations nobody trusts. We cut it back to what the sales team uses, then automate around that.

What does it look like in practice?

iSoftpull is the long-running example. Working together since 2017, we run their CRM end to end and act as their API integration partner: client web forms go straight into the iSoftpull API, and web and product analytics flow into the CRM, where the marketing automations live.

What does a CRM rebuild include?

Migration & setup

Legacy data moved into a robust CRM environment without losing years of history.

Automated pipelines

Intelligent workflows that react to user behaviour, and fail loudly to a channel with an owner instead of quietly.

Custom API integrations

Client web forms wired straight into product APIs; data synchronised across every platform via webhooks.

Fewer fields, more selling

Pipelines and required fields cut down to what the sales team actually uses.

Real clients, real numbers, straight from our client reports.

What moved, and for whom

−87%

cost per qualified lead

  • Cost per lead, late 2024 → early 2026$205.41 → $25.84
  • Qualified leads in January88

Meta and Google Ads connected to product-usage data, so the algorithms learn from people who use the software, not from form fills. Spend cut on low-intent audiences and refocused on B2B decision-makers.

The $205 lead that now costs $26

Goodish does Web Development, Analytics, CRM, Phone Integrations, Chatbots etc. They’re a fully outsourced agency for all your technical needs. It’s more than just hiring an agency to run your Facebook ads, it’s a whole digital architecture and I put my trust in Goodish. I’d recommend them to anyone.

Dan Daniel, Founder & CEO, iSoftpull

How an engagement runs

  1. Audit & strategy

    We go through your current processes to find the bottlenecks and the opportunities, and design for growth rather than patching holes.

  2. Build & implementation

    CRM and automation configured for your business: pipelines, fields and API connections.

  3. Automate & launch

    Workflows go live, data syncs in real time, and your team is trained on the new system.

How is it priced?

Scoped per migration: we quote after auditing your current setup.

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FAQ

Questions people ask

Which CRMs do you work with?

Mostly Zoho (we are a Zoho Authorized Partner), HubSpot and Pipedrive. The principles carry over: fewer pipelines, fewer required fields, and automation that fails loudly instead of quietly.

Can you connect our CRM to our product or website?

Yes. Custom API integrations are a large part of the work. For iSoftpull we wire client web forms straight into the iSoftpull API and keep data in sync with the CRM.

How much does a CRM migration cost?

It is scoped per migration. We quote after auditing your current setup, because the cost depends mostly on how much data and how many integrations have to move.