Meet Google Analytics 4 (GA4) – Quick Overview
Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! In this short introduction to GA4 we’re highlighting
Maja Zavrsnik
Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! In this short introduction to GA4 we’re highlighting
So, you want to know about the go-to-market strategies of 2021? To be 10 steps ahead of your competition? To have the power to affect
With the rise of various social media engagement groups, more and more brands are starting to create their own brand communities. They’re realizing that these
Now that you’ve got the basics set up, it’s time to start some actual promotions. The start of any sales process is generating and increasing
Before we get started, we need to define what brand positioning is. Partly so that we can have a productive discussion & partly because the
As you know, not all of your customers have the same characteristics or share the same profile which is where Market Segmentation comes in handy.
Descartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You
How to understand customers – let’s talk about people. As marketers & entrepreneurs we tend to keep focusing on numbers. How could we not, when
Consider your day. Doubtless throughout, you’ve had innumerable interactions with various people & brands vying for your attention (and hard-earned money). Which, if any, do
In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag
Learn how segments in Google Analytics can change your game completely! Aggregated data in Google Analytics is mostly useless. What do the users, page views
Reports in Google Analytics – most people are able to install Google Analytics on a website. And that is mostly it. It is very rare
Web design can be complicated to figure out but with a little help of psychology, anything is possible. This article summarises the key elements of
A/B testing or split testing means testing two different versions of a webpage to see which works better. We compare the two versions of the
In this blog post, we are sharing instructions on how to set up an A/B test using Google Optimize. Optimize allows you to test variants
A short collection of ideas and pitfalls to have in mind before designing an A/B test. Shuffle through and bookmark. It will be updated in
In this blog post, I’m writing about survey design. In particular, I’m focusing on longer surveys we usually conduct when we try to: understand user
If you have ever taken part in any marketing effort, you probably started with a persona. It seems the entire marketing sphere agrees that creating
Imagine you are trying to optimize a landing page. Where do you start? Most people will google something like “How to optimize landing page” and
If you want to persuade your customer to buy from you, you have to know them first. You have to understand their needs, their pain
Landing page tracking – did you just build a landing page and are now staring at an analytics dashboard wondering what to do? Do you
Have you ever stared at your website and wondered what you should put on it? Which topics and questions are the dealbreakers and which should
Yep, another one of those Cialdini’s Principles of Persuasion blog posts – BUT – this one has a BUNCH of examples! If you don’t know
It’s freaking hard to write a good landing page copy. One would have to know and feel the psychological landscape of their client, the buying
We notice that a lot of our new small business customers have a misconfigured Google Analytics account. This stems from the fact that they commonly
It is nearly impossible to get your head around the science of conversion rate optimization also known as CRO. Every google search you make generates
Learn how to quickly set up basic Google Analytics tracking, Google Tag Manager, and how to track conversions. Perfect advice for Saas, eCommerce, and others!
Give them what they want. This is the goal and the holy grail of all of the creative struggles and engineering feats in the field
Covid-19 is a rapidly changing society. In order to stop the virus, we have to go back to the stone age. We have to retreat
We are a small team of five people. And we’ve always worked fully remotely. Well, almost fully. From time to time, we get together for
Recently I attended an event for entrepreneurs and during one of the workshops the speaker David Henzel said something like: “Your habits determine how low
No, the marketing funnel is not dead, and it was a perfectly fine idea that was formed almost a hundred years ago. Yes, you read
or Why a Little Doubt Is Good for You (and Your Client) We had a client come to us a little bit panicky, visibly stressed,
One of our clients wants to be a market leader and therefore bids very competitively on certain keywords. But at the same time, he wants
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