A short collection of ideas and pitfalls to have in mind before designing an A/B test. Shuffle through and bookmark. It will be updated in
In this blog post, I’m writing about survey design. In particular, I’m focusing on longer surveys we usually conduct when we try to: understand user
If you have ever taken part in any marketing effort, you probably started with a persona. It seems the entire marketing sphere agrees that creating
Imagine you are trying to optimize a landing page. Where do you start? Most people will google something like “How to optimize landing page” and
If you want to persuade your customer to buy from you, you have to know them first. You have to understand their needs, their pain
Did you just build a landing page and are now staring at an analytics dashboard wondering what to do? Do you just want to track
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