a/b testing mistakes

The Most Common A/B Testing Mistakes

A short collection of ideas and pitfalls to have on your mind before designing an A/B test. Shuffle through and bookmark. Will be updated in the future. The mistakes currently
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Good Persona

What Makes a Good Persona?

If you have ever taken part in any marketing effort you have probably started with a persona. It seems the entire marketing sphere agrees that creating one is the first
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