Capabilities Deck for SaaS Businesses
STRATEGY • LEAD GENERATION • DEVELOPMENT • INSIGHTS
Develop and test impactful marketing campaigns. Monitor their performance, make real time adjustments, measure your KPIs and make informed, data-driven decisions.
DISCOVERY
Research & Strategy
Our philosophy is to approach every problem with an open mind and curious spirit.
Best Practices
A digital marketing expert reviews your website, ads, or emails and suggests improvements.
Session Recording Analysis
Website analysis with session recording tool. An expert will analyse user recordings and prepare suggestions for conversion rate improvements.
Web Analytics Analysis
An Expert will audit your website analytics (GA4, GTM, FB Pixel, and other tags). A data scientist will analyse your data and provide suggestions on improving website performance.
Competitor Analysis
An expert will compare your online image (website, ads, emails, social media) with the online image of your competitors. You will gain insights and suggestions on positioning yourself and improving your online presence.
User Testing
Twenty users will test all your website’s (or app’s) features from different browsers and devices. An expert will review all tests and provide insights on critical user experience issues and how to solve them.
Technical Analysis
Website’s (or app’s) performance test on different browsers and devices. Discover how your website is performing in different environments and setups.
Qualitative Surveys
Surveys based on optimization focus: exit intent, post-purchase, common objections. We collect 15 – 30 surveys from the target segment, analyse them and provide insights.
Heuristic Analysis
Inspecting and evaluating the usability of a website with a focus on product messaging. We will check the clarity of your messages, how relevant you are to your customers, and how trustworthy and credible you are in their eyes.
User Interviews
Being in touch with users is crucial for every business. Interviews offer insights into existing, potential or previous users. Understand how your customers perceive your value and how you can improve your performance.
Customer Journey
We are uncovering what customers want by user tracking and combining touchpoints. Get a holistic overview of a user experience. Identify different user paths and understand how to improve critical touchpoints.
Basic CRO
We are identifying low-performing funnel stages and focusing on quick wins. We identify websites’ weak spots and perform a series of A/B tests for conversion rate improvement based on research.
Product Messaging
Uncovering what your customers truly seek and using their own words to make your site clear and easy to get.
Marketing strategy
We provide a digital marketing strategy tailored to your scope and users’ needs based on the chosen research. Step-by-step actions and tactics for achieving your long-term goals.
MARKETING
Lead generation
Leveraging the power of the web takes guts.
Email Marketing
Account set up & integrations
Everything you need to get going. We will set up a new email client, connect it to your website, and ensure all triggers are properly set up. Get most out of your emails by integrating your email with your CRM, analytics and other systems.
E-commerce flows
Drive sales with automated flows like welcome series, abandoned cart or post purchase flow.
Automations & Personalizations
Tailor your email marketing to user needs. Send your customers relevant messages based on how they are interacting with your business.
Integrations & Analytics
Connect your email client with the website analytics, CRM, or advertising platform. Win more clients with advanced segmentation.
Data driven optimization
Gain valuable insights from your data and use them to improve your campaigns.
Meta Advertising
Facebook campaigns
Boost your sales by promoting your products on the largest social media in the world.
Instagram campaigns
Establish your connection with clients through engaging stories and posts.
Weekly & Monthly optimization
Always make the best decisions based on our regular and actionable monthly reports, weekly calls, and real time dashboards.
Product listing campaigns
Automate your eCommerce listing. Use dynamic remarketing and show users the item they’ve already checked on your page. Make relevant cross and up-sale recommendations.
Google Advertising
Search campaigns
Use Google ads to beat your competitors and take the first position on google search.
Display, Discover and performance max campaigns
Show your ads to relevant audiences across the web. Use the Display network to gain new customers or for retargeting the existing ones.
Youtube campaigns
Show your products on videos trending at that particular moment. Or before videos covering your topic. Take advantage of the largest video network and engage with your clients on issues they are interested in.
Weekly & Monthly optimization
Always make the best decisions based on our regular and actionable monthly reports, weekly calls, and real time dashboards.
“Goodish is a top research marketing agency. They were tasked with delivering a strategic review of our digital marketing activities. Their delivery was within budget and on time within a very tight schedule.
Our leadership team gained unprecedented insight into our overall digital marketing strategy with a level of detail and clarity we had not seen before.
I would highly recommend Goodish Agency to anyone looking to improve their digital marketing outcomes.”
Boštjan Bregar, co-founder & CEO at Loop Email
“Goodish is a top research marketing agency. They were tasked with delivering a strategic review of our digital marketing activities. Their delivery was within budget and on time within a very tight schedule.
Our leadership team gained unprecedented insight into our overall digital marketing strategy with a level of detail and clarity we had not seen before.
I would highly recommend Goodish Agency to anyone looking to improve their digital marketing outcomes.”
Boštjan Bregar, co-founder & CEO at Loop Email
SOLUTIONS
Development
& Integrations
We create meaningful solutions for our SaaS business partners.
Integrations
The marketing landscape is complex. Every company uses a bunch of different products. We can help you integrate all those tools to ensure that the signals flow between them and that the right automation is triggered at the right time.
Web Analytics
Every digital business relies on data. We will ensure your tags are properly installed and that you are following all events and conversions. We work with GTM, GA4, Mixpannel, FB pixel, Posthog, Hotjar and more.
GA4 Migration
Google announced they will sunset UA by the end of June 2023. We can help your company migrate to the new GA4 and recreate all your favourite UA reports.
Product Analytics
We help you understand what users are doing in the app, which features are used, and where they struggle. Solid product analytics is the base ground for informed data-based decision-making.
Website Design & Development
We build beautiful & functional websites. We help you form an idea, create a mockup and finalise the design. After that, we make the website and ensure it works on all devices and in all browsers.
User Onboarding & First-run Experience
Make sure new users are appropriately welcomed and shown around. Trigger automation based on in-app behaviour and adjust UX to users’ needs.
Advanced CRO
In-depth funnel analysis with focus on reducing friction and enhancing value of your offer.
A/B Testing
When things are working, the only way to risk-free and continuous growth is A/B testing. Test forms, landing pages, texts, CTAs, strategies, etc.
“Goodish Agency does Web Development, Analytics, CRM, Phone Integrations, Chatbots etc. They’re a fully outsourced agency for all your technical needs. It’s more than just hiring an agency to run your Facebook ads, it’s a whole digital architecture and I put my trust in Goodish. I’d recommend them to anyone.”
Dan Daniel, director at American Credit Systems
“Goodish Agency does Web Development, Analytics, CRM, Phone Integrations, Chatbots etc. They’re a fully outsourced agency for all your technical needs. It’s more than just hiring an agency to run your Facebook ads, it’s a whole digital architecture and I put my trust in Goodish. I’d recommend them to anyone.”
Dan Daniel, director at American Credit Systems
OPTIMIZATION
Monitoring & Insights
Make informed, data-driven decisions.
Data Merging
Gain valuable insights and in-depth understanding of your customers by merging data from different sources. For example, connect your product usage data with web analytics and CRM.
Real-time Dashboards
Always stay on top of your campaigns and in control of your budget. Use real time dashboards and get critical data and insights in real time.
Statistical Behaviour Analysis
Deep analysis of your customers’ data to receive helpful insights about their full cycle and long term behaviour.
Market Segment Analysis
It’s easier to advertise to a smaller, more specific group of customers. We will divide your customers into statistically similar groups and study their specifics, so you can better target and engage with them.