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The client was bootstrapping their business and the objective was to get and convert as many leads as possible within a limited budget.
The goal was to increase the revenue, increase website conversion rate, and decrease CAC (cost to acquire a customer) by ensuring efficiency of Facebook ad campaigns and creating a frictionless user journey.
Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search.
The client updated their software functionality and look. And they wanted a new website to better communicate its value to the clients.
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