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Results · Case studies

What moved, and for whom.

These are Goodish case studies with real names and real numbers, taken from our engagement reports. They cover B2B credit software, financial media, healthcare staffing, skincare, medical alerts, e-learning, business funding and an e-commerce shop of our own, built from zero and sold in 2026.

Book a free audit The case studies
Three plinths in the Goodish studio style: iSoftpull cost per qualified lead down 87%, from $205.41 to $25.84; TMT Finance cost per lead down 97%, from $2,140 to $48.74; 70 ATC Healthcare franchise houses on one brand system.
−87%
iSoftpull cost per qualified lead
−97%
TMT Finance cost per lead
70
ATC Healthcare franchisees on one brand system
40+
Businesses work with us, most of them American

Real clients, real numbers, straight from our client reports.

The case studies

−87%

cost per qualified lead

  • Cost per lead, late 2024 → early 2026$205.41 → $25.84
  • Qualified leads in January88

Meta and Google Ads connected to product-usage data, so the algorithms learn from people who use the software, not from form fills. Spend cut on low-intent audiences and refocused on B2B decision-makers.

The $205 lead that now costs $26

TMT Finance Financial media & funding, United Kingdom · 2023 → today

−97%

cost per lead

  • Cost per lead, late 2023 → early 2026$2,140 → $48.74
  • Conversions a month2 → 155

Product analytics and UX forensics first, an onboarding flow redesigned on that data, and only then Google Ads relaunched with smart bidding fed by the new conversion data.

Fix the funnel first, then relaunch the ads

3% → 7%

Google Ads conversion rate, old careers page → new careers platform

  • Conversion rate of the new recruiting landing page on Meta traffic2.5×
  • Candidate leads from Google and Meta hiring ads in 202518,000+

A custom job search engine at careers.atchealthcare.com, Google and Meta recruiting ads matched to applications in the ATS, and one brand system that 70 independent franchisees can apply consistently.

Ad conversion from 3% to 7% on a careers platform we built

CityBajk Our own ventureE-bike webshop, Slovenia · mid-2024 → sold 2026

< €50

cost per purchase on Meta in peak season

  • Gross sales in about a year and a half€218k+
  • The exit2026

Our own e-commerce venture, built from zero. Meta (Facebook and Instagram) was the strongest channel; everything measured with GA4, PostHog and Clarity. Sold in 2026 to an operator who runs it day to day.

We built a shop, then we sold it

0.5% → 2%

Conversion rate, in six months

In 2020 hemp products couldn't be advertised on Google or Facebook, so the blog had to sell. We fixed the analytics to find the leaks and redesigned the blog pages to move readers to products and into the email list.

Conversion rate from 0.5% to 2%

A → G

Ad message variants tested

A/B-tested messaging that moved from the watch to the service, server-side tagging that feeds clean conversion data to Google and Meta, and Mailchimp emails that update themselves from Chargebee subscriptions.

From selling a watch to selling 24/7 protection

2 → 1

Platforms merged into one user profile

The website and the course platform each kept their own users. We linked them by email in Mixpanel, so one profile follows a learner from the first visit to the last lesson, with dashboards the team uses to decide what to change.

Two platforms, one view of every learner

Facebook brought in consumers instead of businesses, and no one could tie ad cost to sales. We rebuilt the measurement, set new KPIs and A/B-tested the campaigns and the website until cost per acquisition fell and revenue rose.

Ads that find businesses, not just people

Research and design guidelines, a fast WordPress site the team publishes to themselves, and tracking that joins the website (Google Tag Manager and Google Analytics) to in-app analytics in Mixpanel.

A new website for a new product

Also working with us

FAQ

Questions people ask

Are these numbers real?

Yes. Names and figures come from our engagement reports and client proposals, with the period each figure covers. Where an engagement is still being rebuilt, as with ATC Healthcare's platforms, we publish structural results and add numbers as they land.

Do you work with companies outside fintech, SaaS and franchising?

Yes: e-commerce, healthcare staffing and online education among them. Those three are where generalist agencies struggle most, so most of our work is there.