Objective: Lead Generation
The client was bootstrapping their business and the objective was to get and convert as many leads as possible within a limited budget.
Objective: Increase revenue
The goal was to increase the revenue, increase website conversion rate, and decrease CAC (cost to acquire a customer) by ensuring efficiency of Facebook ad campaigns and creating a frictionless user journey.
Objective: Improve CRO
Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search.
Objective: New website
The client updated their software functionality and look. And they wanted a new website to better communicate its value to the clients.