Case Study – ACS | Goodish Agency

Who is ACS

Industry leading credit reporting software for finance professionals. Using their software, businesses can instantly get a full picture of their customer’s credit profile.

Objective: Lead Generation

The client was bootstrapping their business and the objective was to get and convert as many leads as possible within a limited budget.

Challenges

Soft Pull is an entirely new product that needs to be presented to potential customers.
A flexible pricing structure attracts different audiences.
Applicants must be approved because not everyone meets legal requirements for running credit checks.

Solutions

Advanced analytics set up and testing brand messaging and acquisition channels.
Combining SEM, SEO and Social media campaigns and optimizing CAC.
Developing automated and personalized email triggers and SMS campaigns.

Results

The Goodish agency helped ACS to sustainably grow their business by lowering CAC and improving conversion rates. We developed a full-funnel customer experience with a healthy LTV/CAC ratio.