Case Study: Improving ATC Alert’s Digital Marketing

We’re Goodish Agency, experts in the field of digital marketing. We have partnered with ATC Alert, a leader in medical alert systems, offering 24/7 protection and peace of mind.

Known for their award-winning monitoring centers and innovative products like mobile alerts and smartwatches, ATC Alert is dedicated to ensuring safety and independence for individuals, especially in their golden years.

Our mission was to overhaul and refresh their digital marketing strategies, using our extensive expertise to boost their online presence and deepen customer engagement.

This case study tells the story of our journey with ATC Alert, highlighting the innovative strategies and solutions we employed to take their company to new levels of success.

Background and Initial Assessment

ATC Alert, a top player in their field, struggled to keep up with the fast-changing world of digital marketing. Our first look at their online strategies showed us several ways they could improve to better serve their customers. Seeing a chance for growth, we decided to create a detailed plan to tackle these issues and raise the bar for their digital marketing.

Strategic A/B Testing for Better Messaging

Our initial focus with ATC Alert was on optimizing their messaging through A/B testing. We began by highlighting the good pricing and the low one-time equipment fee of their medical alert watch but soon decided to emphasize the value of their subscription and the service the medical alert system offers, rather than just presenting it as a watch.

This shift from product-centric to service-centric messaging was key in connecting more successfully with their target audience. Through ongoing testing, now in its ‘F’ variant, we continuously refine our approach based on real-time customer feedback, aiming to further improve engagement and conversion rates.

Variant A
Variant A
Variant G (changed CTAs)
Variant G (changed CTAs)
Variant F (changed messaging)
Variant F (changed messaging)

Advanced Analytics and Server Side Tagging

To gain deeper insights into customer behavior and campaign performance, we introduced service side tagging. This technique allowed us to bypass common third-party cookie blockers, ensuring more accurate and reliable analytics.

By integrating this advanced system, we were able to deliver precise conversion data to both Google Analytics for Google Ads and Facebook Pixel for Facebook Ads.

This approach has been crutial in optimizing our ad campaigns on both platforms, achieving cost-effective results with an average spend of 5-6€ on Facebook and around 10€ on Google.

Advanced Analytics and Server Side Tagging

Additionally, we have been actively involved in the creative design of their ads, making sure each one grabs attention and clearly communicates the brand’s message. You can check out examples of our ad designs in the provided pictures, which highlight how we combine creativity with smart marketing strategies.

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Email Automation and Chargbee Integration

Our email marketing for this company is handled through Mailchimp, where we’ve successfully increased user interest and sales.

We’ve focused on making emails that are attractive and full of engaging content to grab attention and prompt action. We’ve worked hard to make emails that really connect with our audience, using a mix of good design, effective writing, and well-placed content.

ATC Alert Plan 1
ATC Alert Plan 2

Also, our email automation is integrated with Chargebee, allowing for dynamic communication adjustments based on customer interactions.

For instance, when a customer makes a purchase, our system automatically updates the email segments and audiences, making sure that the communication remains relevant and effective. This approach helps us avoid sending unnecessary emails, keeping our interactions considerate.

Continuous Improvement and Future Goals

As we move forward, our goal is to continue refining and expanding our digital marketing strategies for this company. We are committed to exploring new avenues and technologies that can further improve their online presence and customer engagement.

Our team is committed to keeping up with the constantly changing digital marketing world, making sure that ATC Alert stays a leader in their industry.

Conclusion

Our partnership with ATC Alert stands as a prime example of how strategic digital marketing can revolutionize a company’s market presence and customer relationships. Our journey with the company involved a customized approach, carefully customized to meet their specific needs and goals.

From conducting in-depth A/B testing to implementing advanced analytics and crafting innovative email automation strategies, every step was designed to maximize impact and efficiency.

This has led to a significant improvement in ATC Alert’s visibility in a competitive market. Through our thorough digital marketing strategies, we have not only increased their online presence but also improved the overall customer experience.

This case study is a testament to our ability to deliver thorough and effective marketing solutions. We continuously seek out new and innovative ways to improve our marketing strategies, making sure that our clients like ATC Alert are always ahead in the industry.

We at Goodish agency are experts in digital marketing and we can help you to utilize AI to reduce your costs and boost your performance. Read more about our services.

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