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Case study · Sales training e-courses · United States

Sell It Like Serhant: two platforms, one view of every learner.

Sell It Like Serhant sells sales-training e-courses: a WordPress website for its presence, Thinkific to host the courses. Each platform kept its own users, so no one could follow a learner from the first visit to the last lesson. We linked them in Mixpanel and built the dashboards the team now decides with.

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3D illustration of a website block and a course-player block whose user tokens merge into one profile card that feeds a dashboard with four small charts.
2 → 1
Platforms merged into one user profile

Sales training e-courses, United States · 2023 → 2024 · Product analytics · Mixpanel · Dashboards

The situation

Running the business on two platforms kept content and users manageable, but it split the data. The WordPress site and the Thinkific courses each had their own users and their own analytics, so behaviour couldn't be followed across them, and the team couldn't see how a visit turned into a course and a course into completion.

What we did

  1. Found the common identifier: the user's email address, the one thing present on both platforms.
  2. Put Mixpanel on both. Every visitor gets a distinct ID on the website; when they sign up for a free trial or the newsletter, that ID is linked to their email, and when they log into a course with the same email, the two profiles merge into one.
  3. Tracked the course behaviour that matters in Mixpanel: course engagement, completion rates and user feedback.
  4. Built dashboards for revenue over time, sessions, weekly active users and new users.

What moved

One user profile now spans both platforms, from the first website visit to course engagement and completion. The dashboards give the team up-to-date numbers to adjust their marketing and improve the courses based on what learners actually do.