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Spotlight Funding is a credit repair company that helps small businesses get funding or business credit. They assist in the development of corporate credit profiles and match up the company’s needs with lenders looking to fund small businesses.
The main marketing objective of Spotlight Funding was to increase revenue, increase website conversion rate, and decrease CAC (customer acquisition cost). We achieved so by optimizing their Facebook ad campaigns through A/B testing and setting up new creatives. Furthermore, we also ensured web visitors experience a frictionless user journey.
A series of experiments resulted in lower CPA and higher conversion rate, which led to an increase in the overall revenue. In turn, this credit repair company became one of the leading business credit and funding companies in the industry.