This is a company helping other companies improve their credit score. Getting a steady flow of relevant new leads is a crucial part of their business model. After some marketing research we came up with some interesting market segments like truck drivers or small business owners. Then we helped them develop dedicated content for each segment. We also applied custom events and conversions, so we 100% captured all steps in the user journey. Advanced campaign tracking and segmented targeting resulted in better leads, lower costs and higher conversion rate. In just 2 months we reduced their cost per lead for more than 30%.