Goodish Show [S2E7]: How to Sell Your SaaS Business?

In this episode, Eric Afriyie, the Founder and CEO of Aim Digital Group, shared his secrets on how to sell SaaS businesses. Aim Digital Group is a brokerage boutique specializing in deal flow, negotiations, and acquisitions with online web businesses. He also acquires websites and online businesses and helps the companies’ founders exit.


How it all started

Eric was a two times startup founder, his first project in 2014 for BMW drivers and then another one for creators to upload their artwork. When he sold his second business, someone emailed him for some help selling their company, and that’s when he realized this could be his next business.


Selling a Busines

To sell a business, one needs to do three things:

  • valuation,
  • approved history,
  • removing the founder from the company.


Delegating and Outsourcing

While the founder can do many things himself, he can’t do everything. Even if he is a workaholic who can get in 12 hours a day of productive working, anything beyond that wouldn’t be effective, and he’d burn out, not even mention the consequences on his personal life. So one of the most important things founders have to learn is how to delegate and outsource.


The difference between selling Ecommerce, Agency or Saas?

A lot of (small) eCommerce businesses are using strategies like dropshipping. They are not working on a brand, and the quality of products and are therefore very hard to sell.

When selling SaaS, a lot depends on a founder. If the founder has managed to “remove” himself from the operations, then the business is easy to sell. If not, that is a huge issue. SaaS is very standardized, so business metrics are crucial.

When selling Agencies, it all comes down to versification. If the Agency has a lot of clients and long-term contracts, it is easy to sell them.


To recap

In conclusion, in this episode, Franci and Eric talked about Eric’s entrepreneurial story, the essentials of selling a business, how to run a successful business, and the difference between selling a business. Click the link below and listen to the whole episode.

Thank you for taking the time to read our blog. If you want to learn more about this topic, feel free to check the whole podcast on Spotify and our Facebook page Goodish Agency. We hope you learned something from this episode, and we will see you in the next one.

The Goodish Team

Get Started

Embark on a journey to elevate your digital strategy and achieve exceptional growth.