Search campaigns built on intent
Granular account structure, precise keyword targeting, negative keyword management and competitor terms where they pay off.
Advertising · Search, Performance Max, YouTube
Google Ads management that answers to revenue.
Goodish manages Google Ads for companies that sell something considered: software, financial products, franchise services. We are a certified Google Partner, and we build Search, Performance Max and remarketing campaigns that bid on what your CRM says a customer is worth, not on clicks.
- −97%
- TMT Finance cost per lead, $2,140 → $48.74, after fixing the funnel first
- 2 → 155
- TMT Finance conversions a month, old funnel vs. January
- Partner
- Certified Google Partner, alongside Meta Business Partner and Zoho Authorized Partner
- Free
- Audit first; a fixed quote on scope after it
What does Google Ads management include?
Everything between your budget and your pipeline: account structure, keyword research and competitor analysis, the ads, bidding, landing pages, conversion tracking and the reporting. We manage Search, Performance Max, YouTube, Display and remarketing, and we choose among them by what your buyers actually search for.
Our clients are mostly American companies in fintech, SaaS and franchising. Their buyers search with intent, a lead can be worth hundreds of dollars, and a campaign that optimises for cheap clicks costs more than it saves.
Why do Google Ads campaigns optimise for the wrong leads?
Because Smart Bidding learns from the conversions it is given. If a newsletter signup and a qualified demo request count the same, the algorithm finds more of whichever is cheaper.
We fix that with offline conversion imports and enhanced conversions: the CRM tells Google which leads qualified and which deals closed, and bidding follows the value. That is the same feedback loop that took iSoftpull’s cost per qualified lead from $205.41 to $25.84.
When should you fix the funnel before the ads?
When the data says people are clicking and then leaving. TMT Finance came to us with $4,200 of spend and two conversions, and no product data explaining why.
We integrated product analytics, mapped the application journey, found the confusing fields and friction points, and redesigned the onboarding flow. Only then did we relaunch Google Ads. Comparing late 2023 to early 2026, cost per lead fell 97 percent, from $2,140 to $48.74, and January alone produced 155 conversions where the old funnel had managed two a month.
How do we report on Google Ads?
In Looker Studio dashboards built per team, with platform numbers beside CRM revenue and a written note whenever two systems disagree. You see the same numbers we optimise against.
Google Ads
What we run
Performance Max and remarketing
Most visitors leave without converting. Remarketing and Performance Max bring them back across Search, YouTube, Display and Shopping.
Offline conversions and enhanced conversions
Qualified leads and closed deals imported from your CRM, so Smart Bidding optimises for revenue rather than form fills.
Landing pages and conversion rate
Keyword research, competitor analysis and conversion rate optimisation before the budget goes up, including the page the ad lands on.
Reporting that reconciles
Looker Studio dashboards that put Google's numbers beside CRM revenue, with a written reason whenever they disagree.
Restricted verticals
Lending, credit and other financial categories: advertiser verification, policy hygiene and accounts that stay approved.
Real clients, real numbers, straight from our client reports.
What moved, and for whom
TMT Finance Financial media & funding, United Kingdom · 2023 → today
−97%
cost per lead
- Cost per lead, late 2023 → early 2026$2,140 → $48.74
- Conversions a month2 → 155
Product analytics and UX forensics first, an onboarding flow redesigned on that data, and only then Google Ads relaunched with smart bidding fed by the new conversion data.
B2B credit & data, United States · 2017 → today
−87%
cost per qualified lead
- Cost per lead, late 2024 → early 2026$205.41 → $25.84
- Qualified leads in January88
Meta and Google Ads connected to product-usage data, so the algorithms learn from people who use the software, not from form fills. Spend cut on low-intent audiences and refocused on B2B decision-makers.
Healthcare staffing, United States · 2019 → today
3% → 7%
Google Ads conversion rate, old careers page → new careers platform
- Conversion rate of the new recruiting landing page on Meta traffic2.5×
- Candidate leads from Google and Meta hiring ads in 202518,000+
A custom job search engine at careers.atchealthcare.com, Google and Meta recruiting ads matched to applications in the ATS, and one brand system that 70 independent franchisees can apply consistently.
How an engagement runs
Audit & strategy
We go through your historical data, find wasted spend and missed opportunities, check conversion tracking end to end, and write the roadmap.
Build & launch
Restructure campaigns for relevance, write the ads, connect offline conversions from the CRM, and launch.
Optimise & scale
Not set-and-forget: bids, keywords, search terms and creative reviewed continuously to lower cost per qualified lead.
How is it priced?
Scoped per account: the spend, the campaign types and how much tracking and CRM work sits behind them. The audit comes first and is free; you get a fixed quote after it.
From Tech Pulse
Advertising
Ads in ChatGPT: what B2B marketers should know now
ChatGPT Ads are a real channel now, but a beta with no benchmarks. Here is what is true as of October 2026 and what a B2B team should get ready before spending a dollar.
What Is a Good Cost per Lead for B2B and Fintech in 2026?
There is no honest industry-wide number. A good cost per lead is the highest one your close rate and deal value can pay for. Here is the formula we use, what two of our fintech clients actually pay, and why the word "qualified" does most of the work.
Google ads for high-ticket clients
For high-ticket clients, Google Ads success isn’t measured by clicks but by qualified sales conversations. This demands a shift from chasing volume to a qualification-first approach, prioritizing high-intent traffic over cheap, unqualified leads to achieve a higher ROI.FAQ
Questions people ask
What does a Google Ads agency do that I can't do in-house?
The campaigns themselves are learnable. The hard part is the plumbing: conversion tracking that survives consent banners, offline conversions from the CRM, and a reporting layer that matches finance. That is where most accounts leak, and where we spend most of our time.
Why did you fix TMT Finance's funnel before the ads?
Because $4,200 of spend had produced two conversions and the data showed people dropping out of the application flow, not ignoring the ads. We mapped the journey, fixed the friction in the onboarding flow, and only then relaunched Google Ads. Cost per lead fell from $2,140 to $48.74.
Do you work with Performance Max?
Yes, when the conversion data is good enough to trust. Performance Max optimises toward whatever conversions you give it, so we make sure those are qualified leads or sales first.
How long does it take to see results?
Typically a few weeks for initial results. We optimise continuously after that, and when tracking needs fixing first, the clock starts after the fix.
How much does Google Ads management cost?
It is scoped per account, and we quote after the free audit. The ad budget itself is paid to Google directly from your account.