Migrate to Google Analytics 4 With Ease
We help businesses migrate to GA4 with ease
GA4 is bringing a number of changes and opportunities. By adapting your Google Analytics, you’ll be able to gain many advantages from the advanced features it offers. We can help you with GA4 and GTM set-up, conversion tracking, Search Console integration, Google Ads integration and custom Google Data Studio reports.
Their delivery was within budget and on time, even though we had a very tight schedule.
Boštjan Bregar, co-founder & CEO at Loop Email
Their delivery was within budget and on time, even though we had a very tight schedule.
Boštjan Bregar, co-founder & CEO at Loop Email
On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
Migrating to GA4 is a must.
On July 1st, 2023, the current version (Universal Analytics) will stop receiving hits, meaning all of your reports will be empty.
But, it is not just the reports. All of your Google Ads remarketing audiences, similar to audiences and signals based on the Universal Analytics, will be gone!
Migrate to GA4 as soon as possible. Google Analytics 4 (GA4) is not just an update. It is an entirely different tool because it receives and processes the data differently, therefore the numbers won’t be comparable to the old Universal Analytics. You should gather some historical data before it is too late.
But, it is not just the reports.
All of your Google Ads remarketing audiences, similar to audiences and signals based on the Universal Analytics, will be gone!
Migrate to GA4 as soon as possible.
Google Analytics 4 (GA4) is not just an update. It is an entirely different tool because it receives and processes the data differently, therefore the numbers won’t be comparable to the old Universal Analytics. You should gather some historical data before it is too late.
FEATURES YOU'LL ABSOLUTELY LOVE ABOUT GOOGLE ANALYTICS 4
Cross-Channel User Journey Is At the Heart of GA4.
- GA4 uses three different user identification methods and can follow users across multiple devices.
- Seamless tracking of the users’ web and mobile app behavior.
- Connecting users’ online and offline actions.
New Reporting Features Will Leave You in Awe
- Advanced funnel reporting. You can connect behavior, on-page time duration, and page views into whatever funnel you desire. Furthermore, funnels are retroactive, and you can analyze their performance over time!
- Attribution models are a part of all of the reports. No more “last non-direct click” only. Businesses with a long customer journey will love this!
- New time controls were added, providing you with Interactive Time and Elapsed Time Insights.
- Conversions can now be seen on the Landing Pages Reports.
Better Audience Definitions
- Audiences can be defined by sequences or by the time spent between events. This is super powerful since you can use those for Google ads remarketing or similar to audience.
- Outcome predictions can now be included in audience definitions – focus on high-value visitors
"Working with Goodish was great. They fixed a goal tracking / data integrity issue that had several other experts stumped. I wouldn’t hesitate to work with them again in the future"
Ian from Pribly Ventures LLC
"Working with Goodish was great. They fixed a goal tracking / data integrity issue that had several other experts stumped. I wouldn’t hesitate to work with them again in the future"
Ian from Pribly Ventures LLC
Dual tagging is the way to go.
We strongly recommend implementing GA4 in parallel to Google Analytics Universal which will allow you to collect data on both properties.
By doing so, you’ll start to store your historical data into GA4 which will enable you to have a multi-year look-back window of your data. You won’t be stuck flipping between multiple properties to stitch together reports when your current analytics property finally gets ‘shut down’.
Why Choose Goodish?
We have a team of Google Analytics certified experts who have been working with GA4 from the first day that the beta version was released. Since then, we have successfully helped more than 100 businesses migrate to Google Analytics 4.
Detailed Google Analytics 4 and Google tag manager Setup timeline
GA4 & GTM PROPERTY SETUP
- Setting up development & production properties
- Overview of the GA4 & GTM interface
- Overview of admin settings
- DebugView
PLANNING YOUR ANALYTICS
- Asking questions about the business. Talking with stakeholders.
- Identifying business goals
- Starting a measurement plan
- Prioritizing your implementation
DATA IMPLEMENTATION & VERIFICATION
- Tracking specifications for dev team
- Project creation & implementation timelines
- Final implementation
- Testing, debugging & checkups
REPORTS AND DASHBOARD SETUP
- Custom dashboard creation
- Creating Custom reports
- Attribution reporting setup
POST INSTALLATION AND SUPPORT
After finishing the installation of GA4. property, we will verify all the setup and move towards achieving next level goals
MAKE SURE YOU'RE COLLECTING THE RIGHT DATA
Our Google Analytics & Tag Manager experts will check your tracking setup and deliver at least
7 ACTIONABLE TIPS FOR FREE.
Our Guarantee
Same Day Response
Our clients are entrepreneurs and SMEs companies with an emphasis on SaaS that are looking to grow fast. We design our processes so that our responses are prompt and on-point.
Most common Google Analytics 4 questions
Google Analytics 4 (GA4) is the latest version of Google Analytics property. Its main goal was to adapt tracking features to the new privacy protection regulations and to add machine learning capabilities to fill in the gaps in user journeys. In comparison to Universal Analytics, it’s built around events, not hits.
Dual tagging is a type of tracking setup which sends tracking information to 2 or more analytics tools. In the context of Google Analytics 4, it usually refers to duplicating tags, so that all visitor behavior is tracked in both Universal Google Analytics and also in GA4.
There is no need to transition just yet, but expect Google to transition exclusively to GA4 in the future. By dual tagging, you’ll be able to keep your Universal Analytics and start collecting data within GA4. Furthermore, GA4 offers features that were not available in the previous versions of Google Analytics.
No, views are replaced by ‘data streams’. A GA4 account only has an account and property level. Data streams are in a way much more versatile as they can connect data from the web, iOS, Android, and even server to server.
Measurement Protocol is an API, a set of instructions that developers can use to send data on user behavior directly from backend servers to Google Analytics servers. This kind of processing reduces the potential gaps in user journeys, ties online to offline behavior, and measures both client-side and server-side interactions.
Data Stream is a flow of data in Google Analytics. It can be set up to send data from a website, app, or backend server. Technically, it is a snippet of code added to a website or app to collect and send that data to your GA4.
Previous GA versions were receiving data in the form of hits of multiple types: page hit, event hit, e-commerce hit, etc. In GA4 all of those types are unified and called events. These new events are much more versatile than hits, especially on the reporting side.
GA4 implementation can be done via Google Tag Manager or directly with gtag.js snippets. We strongly recommend implementation via G Tag Manager as it enables the marketing department to manage their tracking without interfering with the developer’s work. It also offers advanced versioning and a straightforward debugging mode.
Useful resources
- Simo Ahava’s writing on GA4 and it’s implementation.
- CXL course on Google Analytics 4 (take advantage of the 7-day free trial)
- Analyticsmania: How to install Google Analytics 4 with Google Tag Manager
