InVideo vs Wave.video – Comparison [2023]

Author: Tjaša Švajger

This blog will talk about InVideo vs Wave.video. These two tools are often used platforms for video creation. They are popular among thousands of users. We at Goodish have always been on the hunt for tools that can help us up our video content game. We have experimented with several platforms and these two are among the best.

Their success can be attributed not only to their impressive features but also their dedication to user experience and innovation. We prioritize tools that not only offer advanced capabilities but also align with our goal of delivering high-quality content. If you want to stay ahead of the competition, these two tools will be a big help because of their regular updates, extensive template collections, and emphasis on user feedback.

In this comparison, InVideo vs Wave.video, we will explore the unique offerings of each platform and how they have become essential to our digital storytelling journey.

1. General Overview
2. Features
3. User Feedback
4. Best Suited For
5. User Interface & Experience
6. Integration Capabilities
7. Final Thoughts

General Overview

Cloud-based Video Editor
Beginners to Professionals
User-friendly, Intuitive
More Templates but Less Stock Footage

Cloud-based Video Editor
Small, Medium Businesses & Marketing Teams
Simple, Efficient
Less Templates but More Stock Footage

Both InVideo and Wave.video are cloud-based video editors that allow users to access and edit their videos from anywhere, without the need for software downloads.

While InVideo is versatile and caters to everyone from beginners to professionals, Wave.video is tailored more towards small to medium businesses and marketing teams, emphasizing quick video creation for promotional campaigns.

InVideo is known for its user-friendly interface, simplifying video creation, while Wave.video prioritizes a straightforward approach, ensuring even those new to video editing can produce quality content.

InVideo has quickly become a favorite in the video creation world due to its comprehensive features, whereas Wave.video remains a preferred choice in video marketing for larger businesses.

Features

5000+ Templates
Brand Overlay
Collaboration
Large Media Library
Bulk Upload
Text to Video
Voice Over
Animations

1000+ Templates
Custom Domains
SEO Boosting Rich Snippets
Video Hosting
Password-protected Videos
Video Embeds
Automatic Captioning
Social Sharing

When it comes to creating videos, templates are an essential tool that can simplify the process. InVideo and Wave.video are two platforms that offer an extensive template library catering to diverse industries and needs.

While both platforms offer a variety of stock footage, Wave.video has an edge with its more comprehensive collection. Customization is a shared strength between the two, ensuring that users can mold their videos precisely to their vision.

InVideo’s standout feature is its AI-powered video creation, which significantly simplifies the video-making process.

User Feedback

Praised for Ease of Use
Mostly Used for Social Media Content
Moderate Learning Curve
Highly Rated

Lauded for Customization Options
Mostly Used for Marketing Camaigns
Moderate Learning Curve
Highly Rated

Based on user feedback, it is apparent that InVideo and Wave.video are two popular video editing platforms for different reasons.

InVideo is celebrated for its user-friendly interface, which is perfect for people who prefer simplicity and efficiency. On the other hand, Wave.video is highly appreciated for its customization options, allowing users to adjust their videos to perfection.

InVideo is the go-to platform for making engaging social media content, while Wave.video is the preferred tool for making impactful marketing campaigns.

Both platforms offer moderate learning curves, making it easy for newcomers to get started. Another significant strength shared by InVideo and Wave.video is their exceptional customer support, which is frequently praised for its responsiveness and helpfulness.

Best Suited For

Content Creators, Marketers, Social Media Influencers
Small to Medium Business Size
Content for Social Media and Promotions
Extensive Third-Party Integrations

Small Businesses, Solo Entrepreneurs, Marketing Teams
Medium to Large Business Size
Marketing, Ad Campaigns
Wide Range of Integrations

InVideo is a popular choice among content creators, marketers, and social media influencers, especially for small to medium-sized enterprises looking to produce engaging social media content and promotional videos. It seamlessly integrates with third-party tools, making it a valuable asset for diverse content creation workflows.

On the other hand, Wave.video is designed specifically for small businesses, solo entrepreneurs, and marketing teams. It’s a favorite among medium to large enterprises, offering quick video editing tools that are perfect for creating impactful advertisements and marketing videos in a short amount of time. With a wide range of integrations, it can easily fit into various marketing strategies without any problems.

User Interface & Experience

When it comes to prioritizing user experience, InVideo and Wave.video take slightly different approaches. InVideo features an intuitive design that allows users, even those new to video editing, to quickly understand its functionalities.

With smooth transitions and clear labels, navigating the platform is a breeze. Plus, InVideo is adaptable across various devices, ensuring a consistent experience. While the platform may require a moderate learning curve, helpful tutorials and guides mitigate this issue.

Wave.video, on the other hand, focuses on a clean and straightforward design. Its user interface is free of clutter, allowing users to concentrate on their tasks without distraction. The tools on the platform are user-friendly and easy to locate.

Wave.video is optimized for both desktop and mobile, allowing users to work on their projects from anywhere. While its customization tools may not be as extensive as InVideo’s, they are effective and get the job done. The platform also provides intuitive tool tips and guides to help new users get started quickly.

Integration Capabilities

Multiple Integrations Available
API Available for Custom Integrations
Regular Updates to Maintain Compatibility
Popular Integrations: Social Media Platforms, CRM Tools, Cloud Storage

Selected Integrations
Limited Availability
Occasional Updates
Popular Integrations: Mainly Social Media Platforms & Marketing Tools

InVideo is a fantastic platform that offers a wide range of third-party integrations. These integrations cover essential aspects such as CRM systems, cloud storage, and social media platforms. This ensures that users have a seamless workflow and can integrate various tools directly into their video creation process. InVideo also provides an API for custom integrations and is committed to regular updates to maintain compatibility.

Wave.video, on the other hand, focuses on essential integrations, primarily around social media and some marketing tools. This approach caters to their core audience, which includes medium businesses and marketing teams. Their integrations are simple and straightforward, addressing the primary needs of their users. However, compared to InVideo, they offer limited API capabilities.

Final Thoughts

After conducting a thorough analysis of InVideo and Wave.video, we found that both platforms have their unique strengths across various aspects.

InVideo is popular amongst content creators, marketers, and social media influencers because of its extensive collection of templates and consumer-friendly interface. It offers a platform for users working on detailed video projects

Wave.video is ideal for medium businesses and marketing teams aiming for fast promotional video creation. Each platform boasts distinct features, pricing structures, and user experiences. Your choice between them should align with your specific needs, but rest assured, both promise a premium video creation journey.

We at Goodish agency are experts in digital marketing and we can help you to utilize AI to reduce your costs and boost your performance. Read more about our services.