Goodish · articles by topic
Tech Pulse.
Insights and strategies at the intersection of marketing and technology: analytics, automation, advertising and the web, from the Goodish team. Stay ahead of the curve!
Getting recommended by AI assistants: GEO for B2B SaaS
No one can guarantee a place in an AI assistant's answer. What reliably helps: crawlable pages, one consistent company description, answer-first content, third-party mentions and measurement you can trust.
Server-Side Google Tag Manager: Fixes, Costs and Choosing an Agency
Server-side Google Tag Manager puts a tagging server on your own subdomain between the browser and every ad and analytics platform. Here is what it fixes, what it costs to run, what it does not change about consent, and the questions to ask an agency before you hire one.
What Is a Good Cost per Lead for B2B and Fintech in 2026?
There is no honest industry-wide number. A good cost per lead is the highest one your close rate and deal value can pay for. Here is the formula we use, what two of our fintech clients actually pay, and why the word "qualified" does most of the work.
The Ultimate Guide to AI Business Automation: Building the Autonomous Enterprise (2026 Edition)
Master enterprise AI business automation. Learn how to architect intelligent CRM workflows, automate sales pipelines, and scale operations securely with n8n.
The Ultimate Web Development Hub: Speed, UX, and Conversion Architecture (2026)
Master enterprise B2B web development. Learn headless CMS architecture, Core Web Vitals (CWV) optimization, JSON-LD schema engineering, and UX heuristics for GEO.
How to make a smart choice about best CRM for small business?
Avoid CRM overkill. For small businesses, the “best” system isn’t the most complex. Prioritize a lean approach by identifying core pain points and choosing a simple tool that maximizes value and ensures your team actually uses it.
Google ads for high-ticket clients
For high-ticket clients, Google Ads success isn’t measured by clicks but by qualified sales conversations. This demands a shift from chasing volume to a qualification-first approach, prioritizing high-intent traffic over cheap, unqualified leads to achieve a higher ROI.
Advanced Form Automation: Typeform to n8n to Everywhere
Transform passive data collection into active, intelligent engagement. Sophisticated form automation workflows use multi-tool orchestration to deliver real-time validation, personalized documents, and instant responses—all without any manual intervention.
11 Facebook Ads Best Practices You Can’t Ignore in 2026
Facebook Ads best practices for 2026 demand a fundamental rethink. It’s the era of the “AI co-pilot,” where your strategic human oversight guides powerful machine learning, moving beyond old “set-and-forget” tactics to gain a competitive edge.
Headless Automation: The Future of Business Logic
Headless automation decouples your core business logic from proprietary SaaS tools. This strategic shift frees your operational IP from vendor lock-in, protecting your unique workflows and ensuring true agility for future growth and innovation.
Building an AI Analytics Dashboard with Streamlit and n8n
Move beyond static dashboards that only show *what* happened. A true AI dashboard explains *why*. Build a custom, flexible solution with n8n, Streamlit, and GPT-4 to transform raw metrics into dynamic, actionable narratives.