Finding the right video editing tool can be a game-changer. It’s important to make an informed decision before choosing any tool for your video editing needs. InVideo is a popular video editing platform that offers a wide range of features.
Like any other, it has its own set of advantages and disadvantages. If you’re considering whether InVideo is the right fit for your video editing needs, this blog will serve as your guide to explore its strengths and limitations.
We will take an in-depth look into InVideo and provide you with an understanding of its features and capabilities.
By the end of this article, you’ll have a clearer picture of whether InVideo is the right fit for your video editing needs.
Pros: The Bright Side of InVideo
1. Large Template Library: One of the most prominent features of InVideo is its vast template library, which covers a wide range of video types and styles.
Whether you’re creating social media ads, educational tutorials, or product demonstrations, you’ll find a template that suits your needs.
It provides access to a rich repository of stock media, including images, videos, and music. This is especially beneficial for creators who don’t have an extensive personal media collection
2. User-Friendly Interface: InVideo’s interface is intentionally designed to be intuitive and user-friendly. Even if you’re new in the world of video editing, you can quickly find your footing on the platform.
The dashboard, editing tools, and media library are precisely organized, making it easy to find what you need.
Drag-and-Drop Feature: Users can easily select media files and drag them to the desired position in the video timeline, removing the need for complicated editing steps.
Search Bar in Media Library: If you’re looking for a specific clip or image, you don’t have to scroll endlessly. Just type in a keyword, and the relevant media files will be displayed.
Template Previews: Before selecting a template, users can preview it to see how it looks and feels, ensuring they choose the one that best fits their needs.
Undo/Redo Buttons: Made a mistake? No worries. With the easily accessible undo and redo buttons, users can quickly revert changes.
Related Blog: Dive deeper into InVideo’s user-friendly interface and AI capabilities in our blog, InVideo: User-Friendly AI Video Editing.
3. Customization Capabilities: InVideo provides a variety of customization options that allow you to create videos that match your brand’s style and identity.
You can choose from different fonts, text animations, and appearance/disappearance effects to customize the visual components of your video, resulting in stunning videos that align with your brand’s messaging.
Here are some examples of the latest customization capabilities:
AI-Powered Tools: InVideo has introduced AI tools that can generate scripts using basic text prompts. This AI capability can also convert articles or blogs into videos in minutes.
Branding: Users can add their company branding to videos, which includes integrating company logos, specific fonts, and color schemes to align with their brand identity.
Single Click Shortcuts: With a single click, users can remove the background of product images, add stock media and music, and apply their brand’s colors and fonts.
Community Feedback: InVideo has a strong community of over 30K creators. Users can get feedback on their videos from this community, which can be valuable for making customizations based on audience preferences.
4. Effortless Collaboration: InVideo makes collaborative video editing easier by allowing multiple users to work on a project together through its shared login feature, promoting efficient teamwork among team members.
Team Collaboration via Links: This feature allows you to invite team members by sending them an email or a direct link. This is particularly useful for quickly bringing in external collaborators or freelancers without having to set them up in your organization’s system.
Integrated Comments: Videos and feedback from team members are in one spot, making it easy for remote teams to work together and gather edits.
Learn how InVideo can enhance your video projects in our blog, Goodish Agency’s InVideo Case Study.
5. Frequent Updates: InVideo regularly updates its template library. This means users always have new creative options for their videos.
Here are some examples of frequent updates:
Seasonal Templates: As holidays and seasons change, new templates can be added to reflect festivities like Christmas, Halloween, Easter, or summer vacations.
Trending Styles: If a particular video style or effect becomes popular on platforms like TikTok or Instagram, the library might be updated to include templates that incorporate that trend.
User Feedback: If users provide feedback about wanting specific types of templates or improvements to existing ones, these can be incorporated in updates.
Incorporating New Technologies: As video technology evolves, new features like augmented reality (AR) effects, 3D animations, or interactive elements might be added to templates.
Educational and Awareness Campaigns: In light of global events or awareness months (like Mental Health Awareness Month), new templates can be introduced to help users create content around these themes.
Cons: The Shadows of Invideo
1. Internet Dependency: When you use it, remember that it works best with a good internet connection. Since it’s an online tool, it needs a stable internet connection to run smoothly. This matters a lot, especially if your internet isn’t very dependable where you live.
Why It Matters:
Seamless Editing: InVideo’s online nature makes sure that users can access their projects and edit videos from anywhere with internet connectivity. This flexibility is a considerable advantage for many users.
Collaboration: InVideo’s collaborative features, such as shared login, rely on real-time internet access. Collaborators working on the same project simultaneously depend on a consistent internet connection to avoid disruptions.
2. Template Switching Limitations: While InVideo presents an extensive array of templates, switching from one template to another after selecting one for your project can be an inconvenient task.
This limitation might be frustrating if you decide to change your video’s style or format in the middle of your project.
Why It Matters:
Creative Evolution: Video projects often develop during the editing process. You might start with one concept and then find inspiration to take your video in a different direction. In such cases, switching templates easily is very important.
Adapting to Trends: Video creators often change their style to match trends or what their audience likes. Switching templates easily helps you adapt quickly and keeps your content exciting and up-to-date.
3. Exporting Time Investment: Exporting videos from InVideo, especially for long or complex projects, can take a while. Make sure to plan for this, especially if you have content with tight deadlines.
Why It Matters:
Project Completion: As you wrap up a video project, exporting is the final step before sharing your content with the world. The time it takes to export can impact your ability to deliver your content on schedule.
Viewer Experience: A long exporting process can be annoying for both creators and viewers. Creators have to wait more, and viewers have to wait longer to watch the content.
4. Free Plan Watermarks: InVideo’s free plan is a great way to begin your video creation journey. But there’s one thing to keep in mind – it adds a subtle watermark to the videos you export. This watermark is usually the platform’s logo or branding, and it appears somewhere on your video.
For some, this isn’t a big deal, especially if you’re making videos for personal use or you don’t need them to look super polished.
Why it Matters:
Professional Presentation: When you’re creating videos for business or educational purposes, a professional appearance is often non-negotiable. Watermarked videos can make your content look less credible and may deter potential clients, students, or viewers who expect a polished presentation.
Business Image: For businesses, having a strong and professional brand image is extremely important. Watermarked videos can harm your brand’s professional look and reputation among customers and competitors.
Educational Impact: In educational contexts, where the quality of content directly affects learning outcomes, watermarked videos can be distracting and reduce the effectiveness of your lessons. Students may find it challenging to focus on the material with a watermark distracting them.
Viewer Engagement: For any content creator, whether on social media or video-sharing platforms, audience engagement is vital. Watermarked videos may discourage viewers from engaging with your content.
5. Learning Advanced Features: While InVideo is known for its user-friendly design, getting the hang of its more advanced features, like complex animations and advanced editing tricks, might take a bit of time, especially for newcomers to video editing.
Why it Matters?
Time Investment: Learning advanced features can be time-consuming, especially if you’re on a tight project schedule. You need to think about how much time you can set aside for mastering these.
Skill Improvement: Even though there’s a learning curve, spending time mastering advanced features can make you better at video editing. This lets you get more creative and create better content.
Access to Learning Resources: Think about whether you can easily find tutorials or get help from a community when you’re learning advanced features. Having these resources available can make learning easier and more doable.
Final Thougts
With its extensive template library and powerful customization features, InVideo offers plenty of creative freedom. It stands out as a user-friendly and accessible video editing platform, making it an attractive option for both beginners and those aiming to produce professional-quality videos without extensive video editing experience.
Taking the time to review both the advantages and disadvantages of InVideo. Its important to decide if it matches your unique requirements and work approach.
Make sure to consider if the benefits outweigh the drawbacks and if it aligns with your preferred way of working.
If you’re interested in comparing InVideo with another excellent platform, you can explore our detailed comparison in the blog InVideo vs Wave.video – Comparison [2023].
You can also read our blog comparing Wave.video vs Filmora: A Comparison for Content Creators for a wider view of video editing platforms.
We at Goodish agency are experts in digital marketing and we can help you to utilize AI to reduce your costs and boost your performance. Read more about our services.
