Paid Advertising

Paid advertising is great for driving extra traffic to your website. Nowadays, with lots of platforms to choose from, its important to find the best medium for your brand. Here are some of the most popular paid advertising platforms out there right now:

  • Facebook paid ads
  • Instagram paid ads
  • Google paid ads 
  • PPC ads (aka. “pay-per-click” ads)
  • LinkedIn paid ads

$37 billion ads spend is wasted every year...

… by ads that fail to engage their target audience. Although paid advertising has become a relatively popular tactic for digital marketers, money is oftentimes wasted due to incorrect targeting, a failure in understanding the right advertising platform for a particular brand, a lack of tracking or of understanding data. 

Avoid unnecessary ad spend by understanding a few basic marketing principles

  1. Choose the right paid advertising platform for your brand – ie. if your company focuses on B2B sales, Google and LinkedIn ads will tend to work better than Facebook and Instagram ads. 
  2. Using long-tail keywords – this applies to both, increasing organic traffic on designated landing pages and paid ads such as PPC.
  3. A/B test your ads – the cost of your ads can vary significantly depending on the creatives, text, targeting, and other factors. Hence, it’s beneficial to continuously review your paid ads in order to lower your costs and ensure the best return on your investment (ROI).
  4. (Re)design the landing page(s) that your paid traffic is landing on; they should correspond with the ad that they clicked on. Ensure that your landing pages are optimized for conversions. 
  5. Make sure to use Google Analytics to track your paid campaigns and determine which ads are bringing you the lowest pay-per-click (PPC) and highest conversion rate.

Looking for a top paid advertising agency? Here at Goodish we have you covered!

Campaign management

We’ll optimize and manage your paid ads to ensure you’re getting the best value for your buck while creating a seamless experience for each web visitor.

Advanced targeting

Your visitors not only have different personas but also vary depending on which stage of the funnel they’re in. Depending on your goal, Goodish will ensure your ads target the correct audience, significantly improving your conversion rate.

Get More High-Quality Traffic With a
FREE PAID ADS AUDIT REPORT

A paid ads expert will check your page and deliver at least

7 ACTIONABLE TIPS FOR FREE.

paid ads free audit

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