AI that is already in production
We already run ChatGPT Ads for two clients, build AI agents and workflows for clients, and run AI products of our own: eKmet is in production.
Services · Novo mesto · Maribor · wherever the work is
Five systems. One team that connects them.
Goodish is a senior team that builds growth infrastructure for fintech, SaaS and franchise businesses, most of them in the United States. Our digital marketing services cover AI & automation, advertising, analytics, CRM & workflows and web development, and they work best connected: ads that learn from the CRM, analytics that match finance, automation that keeps it all in sync.
- 2016
- Founded
- 40+
- Businesses work with us, most of them American
- +6 h
- Ahead of New York: work lands while you sleep
- 3
- Partnerships: Google Partner, Meta Business Partner, Zoho Authorized Partner
Services
Which system do you need?
AI & Automation
Agents that touch your CRM, not a chatbot on your homepage. Retrieval over your own documents, agents that write to a queue a human approves, and the glue between them.
Advertising
Paid media wired to pipeline, not to platform-reported ROAS. Google, Meta, TikTok, ChatGPT, LinkedIn, Bing, email and SMS, with offline conversions posted back from closed-won.
Analytics
GA4, server-side tagging, warehouse models that reconcile. One number per question, and a written reason whenever two systems disagree.
CRM & Workflows
HubSpot and Pipedrive rebuilt around how your team actually sells. Migration, automated pipelines and custom API integrations, with workflows that fail loudly instead of quietly.
Web Development
Fast sites your marketers can actually edit. Websites, e-commerce and custom platforms, plus design, SEO and AI-search optimisation.
Not sure where to start?
The free audit: thirty minutes, no deck. We tell you where it leaks.
What does Goodish do?
We are your guides for the techy side of marketing. In practice that means five systems, AI & automation, advertising, analytics, CRM & workflows and web development, built and run by one senior team.
We don’t just run ads; we build growth infrastructure. A campaign is only as good as the data it learns from, so we usually start below the ads: tracking, the CRM, and the reporting that tells you which channel pays.
Who do we work with?
Fintech, SaaS and franchise businesses, most of them in the United States. These are the cases generalist agencies struggle with: regulated ad categories, long sales cycles, and customer data spread across a product, a CRM and several ad platforms.
More than 40 businesses work with us. Among them are iSoftpull, TMT Finance, ATC Healthcare, Serhant, Finance Factory, Hemptouch, Connected Energy, Beckman Dog Training and Scherz.
How do the five systems connect?
iSoftpull is the clearest example. We started with advertising, added product analytics so Meta and Google could learn from people who actually used the software, and the cost per qualified lead fell 87%. Working together since 2017, we also run their CRM end to end and act as their API integration partner.
The same pattern repeats: analytics makes the advertising accountable, the CRM closes the loop, automation keeps the data moving, and a fast, editable website is where it all lands.
Where are we, and how do we work with US clients?
In Novo mesto and Maribor, Slovenia, and wherever the work is. Slovenia is six hours ahead of New York: a brief sent at your close of business has a full Goodish workday behind it before your next coffee, and your morning is our standing call slot.
How we work
Growth infrastructure, not just ads
We build the measurement, the CRM plumbing and the automation that make every channel accountable.
One number per question
Analytics that reconcile, and a written reason whenever two systems disagree.
Senior people on every account
Strategy, engineering, ads and design under one roof, and the same experienced people from the first audit to the monthly report.
An ocean away, on purpose
Slovenia is six hours ahead of New York: work lands while you sleep, and your morning is our standing call slot.
Real clients, real numbers, straight from our client reports.
What moved, and for whom
B2B credit & data, United States · 2017 → today
−87%
cost per qualified lead
- Cost per lead, late 2024 → early 2026$205.41 → $25.84
- Qualified leads in January88
Meta and Google Ads connected to product-usage data, so the algorithms learn from people who use the software, not from form fills. Spend cut on low-intent audiences and refocused on B2B decision-makers.
TMT Finance Financial media & funding, United Kingdom · 2023 → today
−97%
cost per lead
- Cost per lead, late 2023 → early 2026$2,140 → $48.74
- Conversions a month2 → 155
Product analytics and UX forensics first, an onboarding flow redesigned on that data, and only then Google Ads relaunched with smart bidding fed by the new conversion data.
Healthcare staffing, United States · 2019 → today
3% → 7%
Google Ads conversion rate, old careers page → new careers platform
- Conversion rate of the new recruiting landing page on Meta traffic2.5×
- Candidate leads from Google and Meta hiring ads in 202518,000+
A custom job search engine at careers.atchealthcare.com, Google and Meta recruiting ads matched to applications in the ATS, and one brand system that 70 independent franchisees can apply consistently.
Also working with us
- Finance Factory
- Connected Energy
- Beckman Dog Training
FAQ
Questions people ask
What services does Goodish offer?
Five connected systems: AI & automation, advertising (Google, Meta, TikTok, ChatGPT and more), analytics, CRM & workflows, and web development, including design, SEO and AI-search optimisation.
Who do you work with?
Mostly American companies in fintech, SaaS and franchising, where generalist agencies struggle: regulated categories, long sales cycles and data spread across many tools. More than 40 businesses work with us.
Where is Goodish based?
In Novo mesto and Maribor, Slovenia. We have worked with US businesses since 2017; Slovenia is six hours ahead of New York, so your 8 to 11 a.m. Eastern is our regular afternoon call slot.
How do we start?
With a free audit: thirty minutes, no deck. We open the site, the ads, the tagging, the CRM and the reporting, and tell you where it leaks. We reply within one business day.