Customer acquisition in SaaS is way more complex compared to eCommerce or any other business. One has to generate traffic, collect leads, get them into the app, create a seamless first-run experience, add coworkers, teach them how to use the product, and understand why they need to unlock paid features. Quite a lot, right? Good analytical tools are helping you to know where in the funnel are users and how different activities are contributing to the purchase. In this episode, we will cover some basic concepts in approaching product analytics for SaaS companies.
Topics we’re going to cover:
The Goodish Show is a new, 2021 digital marketing podcast and show on growth hacking highlighting the best digital marketing trends of today. Each month we’ll invite industry leaders working in the digital marketing field to join our podcast and talk about the latest marketing trends that are changing the digital marketing landscape for SaaS companies.
We’ll be covering the best growth hacking topics from tips on increasing your reach and conversions to SEO, Google Analytics, and utilizing your data for growth. Listen to impressive stories from successful entrepreneurs. Their tips will be invaluable not only in the sphere of growth hacking and digital marketing but also in terms of finding your winning idea, starting a company, automating your processes, and more. With fellow digital marketing experts, we’ll discuss the latest and greatest marketing tools available at your disposal that will ease your processes, tips on conversion rate optimization (CRO), branding your company, the power of analytics, and much more.
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