Goodish Show [S2E7]: How to Sell Your SaaS Business?

In this episode, Eric Afriyie, the Founder and CEO of Aim Digital Group, shared his secrets on how to sell SaaS businesses. Aim Digital Group is a brokerage boutique specializing in deal flow, negotiations, and acquisitions with online web businesses. He also acquires websites and online businesses and helps the companies’ founders exit.   How […]

Goodish Show [S2E6]: How to sell your product with a demo?

In this episode, we talked with Chris Colburn, the Co-Founder of Demostory. Demostory is the first browser designed for product demos. It eliminates prospect confusion with colored multi-session browser tabs that allow you to be logged in as different users simultaneously.   How it all started Chris gained experience working with different SaaS enterprise companies […]

Goodish Show [S2E5]: Scaling Saas with Boštjan Bregar

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In the last episode of the Goodish Show, we talked with Boštjan Bregar, the CEO and Co-Funder of Loop Email. Loop helps teams organize emails by allowing collaboration inside the inbox. Giving back to the community On his road to success, Boštjan got help and advice from many excellent mentors. He sees mentorship as a […]

Goodish Show [S2E4]: SaaS Product Analytics

Another month, another episode of The Goodish show. Today we were joined by Domen, our Google Tech Manager & Kristjan – Data scientist. In this episode, our team was talking about customer acquisition in SaaS. One has to generate traffic, collect leads, get them into the app, create a seamless first-run experience, add coworkers, teach […]

Mastering Market Segmentation & 2023 Trends

What is Market Segmentation? Market segmentation is the process of categorizing customers within a market into smaller, more homogeneous groups. Traditionally, demographics such as age, gender, and income have been commonly used for segmentation. However, alternative approaches include segmenting based on usage rates or specific product benefits. In essence, market segmentation aims to identify distinct […]

Who am I? – Branding Your SaaS Startup in 2021

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Descartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You have no product to sell. Oh, I’m certain you’ve written a bunch of code & connected it to various buttons. Most of you, and I say this with love, are […]