Are you Happy? – How to Understand Customers
How to understand customers – let’s talk about people. As marketers & entrepreneurs we tend to keep focusing on numbers. How could we not, when they are right in front of us? Every tool or channel I try to get my message through tends to shove numbers right into my face. Engagement rates, clicks, domain […]
Save Money on Customer Support without Losing Quality
Consider your day. Doubtless throughout, you’ve had innumerable interactions with various people & brands vying for your attention (and hard-earned money). Which, if any, do you remember? Will you remember them a year from now? How can I get you to remember this one? While a focus on experience, XM, X-analytics & other buzzwords is […]
