Goodish Show [S2E6]: How to sell your product with a demo?
In this episode, we talked with Chris Colburn, the Co-Founder of Demostory. Demostory is the first browser designed for product demos. It eliminates prospect confusion with colored multi-session browser tabs that allow you to be logged in as different users simultaneously. How it all started Chris gained experience working with different SaaS enterprise companies […]
Goodish Show [S2E5]: Scaling Saas with Boštjan Bregar
In the last episode of the Goodish Show, we talked with Boštjan Bregar, the CEO and Co-Funder of Loop Email. Loop helps teams organize emails by allowing collaboration inside the inbox. Giving back to the community On his road to success, Boštjan got help and advice from many excellent mentors. He sees mentorship as a […]
Goodish Show [S2E4]: SaaS Product Analytics
Another month, another episode of The Goodish show. Today we were joined by Domen, our Google Tech Manager & Kristjan – Data scientist. In this episode, our team was talking about customer acquisition in SaaS. One has to generate traffic, collect leads, get them into the app, create a seamless first-run experience, add coworkers, teach […]
Goodish Show [S1E1]: Digital Marketing Strategy in 2021 for SaaS and beyond
On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021. How 2020 has Changed […]
Ideal Brand Positioning in 3 Simple Steps
Before we get started, we need to define what brand positioning is. Partly so that we can have a productive discussion & partly because the art of marketing is nothing if not an ever-changing set of terms that try to describe old concepts in a new reference frame. So, what is brand positioning? It’s the […]
Mastering Market Segmentation & 2023 Trends
What is Market Segmentation? Market segmentation is the process of categorizing customers within a market into smaller, more homogeneous groups. Traditionally, demographics such as age, gender, and income have been commonly used for segmentation. However, alternative approaches include segmenting based on usage rates or specific product benefits. In essence, market segmentation aims to identify distinct […]
