Mastering Market Segmentation & 2023 Trends
What is Market Segmentation? Market segmentation is the process of categorizing customers within a market into smaller, more homogeneous groups. Traditionally, demographics such as age, gender, and income have been commonly used for segmentation. However, alternative approaches include segmenting based on usage rates or specific product benefits. In essence, market segmentation aims to identify distinct […]
Who am I? – Branding Your SaaS Startup in 2021
Descartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You have no product to sell. Oh, I’m certain you’ve written a bunch of code & connected it to various buttons. Most of you, and I say this with love, are […]
Are you Happy? – How to Understand Customers
How to understand customers – let’s talk about people. As marketers & entrepreneurs we tend to keep focusing on numbers. How could we not, when they are right in front of us? Every tool or channel I try to get my message through tends to shove numbers right into my face. Engagement rates, clicks, domain […]
Save Money on Customer Support without Losing Quality
Consider your day. Doubtless throughout, you’ve had innumerable interactions with various people & brands vying for your attention (and hard-earned money). Which, if any, do you remember? Will you remember them a year from now? How can I get you to remember this one? While a focus on experience, XM, X-analytics & other buzzwords is […]
