Goodish Show [S1E3]: Let’s Talk about Conversions – CRO for SaaS
On 29th of April 2021 Goodish Agency hosted yet another episode of the Goodish Show, this time it was on the topic of conversion rate optimization also known as CRO for SaaS & FinTech companies. Our special guest that day was Jim Martin the CEO and founder of Align Digital, a true CRO expert and […]
Mastering Market Segmentation & 2023 Trends
What is Market Segmentation? Market segmentation is the process of categorizing customers within a market into smaller, more homogeneous groups. Traditionally, demographics such as age, gender, and income have been commonly used for segmentation. However, alternative approaches include segmenting based on usage rates or specific product benefits. In essence, market segmentation aims to identify distinct […]
Who am I? – Branding Your SaaS Startup in 2021
Descartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You have no product to sell. Oh, I’m certain you’ve written a bunch of code & connected it to various buttons. Most of you, and I say this with love, are […]
