Mastering Market Segmentation & 2023 Trends

What is Market Segmentation? Market segmentation is the process of categorizing customers within a market into smaller, more homogeneous groups. Traditionally, demographics such as age, gender, and income have been commonly used for segmentation. However, alternative approaches include segmenting based on usage rates or specific product benefits. In essence, market segmentation aims to identify distinct […]

Who am I? – Branding Your SaaS Startup in 2021

branding saas in 2021

Descartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You have no product to sell. Oh, I’m certain you’ve written a bunch of code & connected it to various buttons. Most of you, and I say this with love, are […]