Websites & e-commerce
Intuitive experiences optimised for conversion, with secure checkout and a streamlined purchase path. Shopify when it fits, custom when it doesn't.
Services · Web Development
Fast sites your marketers can actually edit.
Goodish designs and builds websites, e-commerce shops and custom platforms (recruiting platforms, course communities, job search engines) that load fast and can be edited by the people who run your marketing. SEO and AI-search optimisation are built in from day one.
- 70
- ATC Healthcare franchisees on one design system
- 3
- ATC web platforms converging on that system
- Free
- Audit first; a fixed quote on scope after it
What makes a website work for marketing?
Speed, a structure search engines and AI assistants can read, and a content model your team can edit without a developer. Everything else, from design to conversion, builds on those three.
What have we built?
For ATC Healthcare: a brand system 70 franchisees can apply, three web platforms converging on one design system, and a custom job search engine at careers.atchealthcare.com. For ourselves: CityBajk, a Shopify webshop we built from zero (later also in Croatian and Czech) and sold in 2026.
What do we build?
Custom platforms
Recruiting platforms, course communities, job search engines: built when off-the-shelf runs out.
UI/UX & design systems
One design system across every property, so 70 franchisees look like one brand.
SEO & GEO
Classic search plus AI-search optimisation, so you are found where people actually ask.
Real clients, real numbers, straight from our client reports.
What moved, and for whom
Healthcare staffing, United States · 2019 → today
3% → 7%
Google Ads conversion rate, old careers page → new careers platform
- Conversion rate of the new recruiting landing page on Meta traffic2.5×
- Candidate leads from Google and Meta hiring ads in 202518,000+
A custom job search engine at careers.atchealthcare.com, Google and Meta recruiting ads matched to applications in the ATS, and one brand system that 70 independent franchisees can apply consistently.
CityBajk Our own ventureE-bike webshop, Slovenia · mid-2024 → sold 2026
< €50
cost per purchase on Meta in peak season
- Gross sales in about a year and a half€218k+
- The exit2026
Our own e-commerce venture, built from zero. Meta (Facebook and Instagram) was the strongest channel; everything measured with GA4, PostHog and Clarity. Sold in 2026 to an operator who runs it day to day.
Goodish does Web Development, Analytics, CRM, Phone Integrations, Chatbots etc. They’re a fully outsourced agency for all your technical needs. It’s more than just hiring an agency to run your Facebook ads, it’s a whole digital architecture and I put my trust in Goodish. I’d recommend them to anyone.
How an engagement runs
Strategy & research
Data and research first: who the site is for, what it must make them do, and how we will measure it.
Design & build
A design system, then the build on the stack that fits: Shopify, a static site, or a custom platform.
Measure & improve
A website is never finished: analytics, A/B tests and steady improvements after launch.
How is it priced?
Scoped per project: a marketing site and a custom platform are very different builds, so we quote after the free audit.
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Questions people ask
Which platforms do you build on?
Whatever fits the job: Shopify for most e-commerce (CityBajk ran on it), static sites for fast marketing websites, and custom platforms when off-the-shelf runs out, such as the job search engine at careers.atchealthcare.com.
Can our marketing team edit the site themselves?
That is the point. We build content models a non-developer can hold in their head, so changes don't need a developer.
How much does a website cost?
It depends on what the site has to do: a marketing site and a custom platform are very different builds. We quote on scope after the free audit.