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Oglaševanje.

Google, Meta in drugi plačani kanali: strategija, vodenje računov, proračuni in merjenje, iz katerega se oglasi učijo.

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ENOglaševanje · 18. junija 2021

SKAGs in Google Ads (2026): Do Single Keyword Ad Groups Still Work?

A single keyword ad group (SKAG) holds one keyword and ads written for it. In 2026 they are a precision tool for a handful of high-value terms, not a whole-account structure: close variants, responsive search ads and smart bidding changed what they can do.