Digi utrip · Analitika in merjenje
Analitika in merjenje.
GA4, Google Tag Manager, strežniško označevanje, nadzorne plošče in produktna analitika: kako izmeriti, kaj se res dogaja.
Nastavitev Google Analytics 4 v letu 2026: kontrolni seznam
Aktualni kontrolni seznam za nastavitev GA4: lastnost in spletni podatkovni tok, Google tag prek Google Tag Managerja, Consent Mode, ključni dogodki, hramba podatkov, povezave z Google Ads, Search Console in BigQuery, nato pa testiranje, preden številkam zaupate.
Piškotki in Consent Mode v2 v Sloveniji: zakonito in uporabno merjenje
Kaj o piškotkih določata ZEKom-2 in GDPR, kaj pričakuje Informacijski pooblaščenec in kako Consent Mode v2 nastavite, da so podatki v GA4 in Google Ads še vedno uporabni.
Strežniški Google Tag Manager: koristi, stroški in izbira agencije
Strežniški Google Tag Manager med brskalnik in vse oglasne ter analitične platforme postavi strežnik za označevanje na vaši poddomeni. Kaj reši, koliko stane, česa ne spremeni pri privolitvah in kaj vprašati agencijo, preden jo najamete.
How to Fix Broken GA4 Tracking: The 2026 GA4 Masterclass
Most broken GA4 setups fail in the same few places. How to find each problem, fix it, and build tracking that ties back to revenue.
The Expert’s Toolkit: Advanced GTM & GA4 Debugging Workflows
For GTM Debugging 2026, basic Preview Mode is insufficient. A proactive, multi-layered approach using browser tools, GA4 DebugView, and server logs is essential to troubleshoot complex asynchronous events and ensure true data integrity for reliable insights.
The AI Scraper War: Advanced Bot Filtering in GA4 for 2026
GEO Bot Filtering is a strategic process for GA4 that identifies and excludes malicious automated traffic by location. It protects data integrity by distinguishing harmful scrapers from beneficial AI crawlers, preserving your online visibility without blindly blocking all bots.
Dynamic Tracking at Scale: Expert Use of GTM Lookup & RegEx Tables
GTM Lookup Tables map inputs to outputs based on exact matches, but they struggle at scale. For dynamic enterprise GA4 tracking, mastering RegEx Tables is crucial to handle complex patterns and automate data mapping without extensive custom code.
Real-Time Retargeting: Using GA4 Audience Triggers in GTM
Leverage GA4 Audience Triggers with GTM to transform retargeting into a proactive growth engine. Use predictive audiences like “Likely to Churn” to launch real-time campaigns that engage users at their most receptive and critical moments.
Data Governance for Experts: Managing GA4 Retention & Scoping
GA4’s 14-month data retention limit isn’t a flaw but a strategic catalyst. Experts use this to build superior data governance, exporting raw event data to BigQuery for powerful, long-term historical analysis that GA4’s native interface cannot provide.
The 2026 Analysis Hub: Masterclass in GA4 Funnel & Path Explorations
GA4 Explorations are advanced tools for uncovering deep insights into user behavior, going far beyond standard reports. They are critical for dissecting complex, AI-influenced customer journeys and identifying hidden friction points often missed by traditional analytics.