Digi utrip · Analitika in merjenje
Analitika in merjenje.
GA4, Google Tag Manager, strežniško označevanje, nadzorne plošče in produktna analitika: kako izmeriti, kaj se res dogaja.
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Tracking AI Sentiment: Using GA4 to Measure Brand Perception in LLMs
In the AI era, it’s not just what people think of your brand, but *where*. Geo Sentiment Analysis maps public opinion to specific locations, revealing how AI shapes perception differently across regions and enabling smarter, localized marketing strategies.
GA4 + BigQuery: Building a 1st-Party Data Clean Room in 2026
As third-party cookies end, GA4’s UI limitations become a liability. The GA4 BigQuery Export is essential, streaming raw data to create a “Data Clean Room,” securing your first-party data strategy for the future.
How to Use GA4 for Event Tracking
Understanding these actions is really important for anyone who wants to know more about their online visitors. GA4 gives you a clear picture of what people …
What Does a GA4 Consultant Do? Agency vs Freelancer in 2026
A GA4 consultant makes Google Analytics 4 answer the questions your business asks: an audit, a fixed implementation, events built around revenue, reports people open, and a team that can read them.
Did GA4 Overpromise and Underdeliver? An In-Depth Analysis
The answer is nuanced. While GA4 has introduced innovative features and capabilities that mark a significant step forward in digital analytics, it has also …
PostHog vs Google Analytics 4 (GA4): Which Should You Use in 2026?
GA4 tells you where visitors come from and what they do on your site; PostHog tells you how people use your product. Here is how to choose, or run both.
GA4 vs Mixpanel (2026): Which Analytics Tool Do You Need?
GA4 answers which marketing brings visitors; Mixpanel answers what users do inside your product. Here is how they compare, and why many SaaS teams run both.
GA4 for SaaS: Key Metrics to Track and How to Set Them Up
Trial starts, activation, feature adoption, upgrades and churn signals: the SaaS metrics to track in GA4, and the events and user ID setup behind them.
GA4 vs Matomo (Piwik): What You Need to Know
GA4 excels in Google integration and machine learning analytics for predictive insights and cross-platform tracking. Matomo offers data privacy and …
GA4 for Social Media: How to Track Your Social ROI
One of the coolest things about GA4 is that it lets you see how people are interacting with your business across different places like your website, …