Goodish · članki po temah
Digi utrip.
Vpogledi in strategije na stičišču marketinga in tehnologije: analitika, avtomatizacija, oglaševanje in splet, izpod peresa ekipe Goodish. Najprej članki v slovenščini, nato tisti v angleščini (oznaka EN).
Stran 6 od 10
The Expert’s Toolkit: Advanced GTM & GA4 Debugging Workflows
For GTM Debugging 2026, basic Preview Mode is insufficient. A proactive, multi-layered approach using browser tools, GA4 DebugView, and server logs is essential to troubleshoot complex asynchronous events and ensure true data integrity for reliable insights.
The AI Scraper War: Advanced Bot Filtering in GA4 for 2026
GEO Bot Filtering is a strategic process for GA4 that identifies and excludes malicious automated traffic by location. It protects data integrity by distinguishing harmful scrapers from beneficial AI crawlers, preserving your online visibility without blindly blocking all bots.
Dynamic Tracking at Scale: Expert Use of GTM Lookup & RegEx Tables
GTM Lookup Tables map inputs to outputs based on exact matches, but they struggle at scale. For dynamic enterprise GA4 tracking, mastering RegEx Tables is crucial to handle complex patterns and automate data mapping without extensive custom code.
Real-Time Retargeting: Using GA4 Audience Triggers in GTM
Leverage GA4 Audience Triggers with GTM to transform retargeting into a proactive growth engine. Use predictive audiences like “Likely to Churn” to launch real-time campaigns that engage users at their most receptive and critical moments.
AI Citation Gap Analysis: A GEO Content Audit Using GA4 (2026)
A citation gap is a buyer question where AI assistants answer without citing you, although you have, or should have, the best page on it. This audit finds them with a fixed prompt set, GA4 and Search Console, and sorts each one into a fix.
Data Governance for Experts: Managing GA4 Retention & Scoping
GA4’s 14-month data retention limit isn’t a flaw but a strategic catalyst. Experts use this to build superior data governance, exporting raw event data to BigQuery for powerful, long-term historical analysis that GA4’s native interface cannot provide.
The Modern Meta Advertising Playbook (2026 Edition): From Setup to Scale
If you are still treating Facebook Ads like a slot machine—putting money in and hoping for a jackpot—you are fighting a losing battle. In 2026, the era of “lucky” marketing is over. Meta’s algorithm has evolved into a sophisticated, AI-driven partner, and success now requires a shift from tactical…
The 2026 Analysis Hub: Masterclass in GA4 Funnel & Path Explorations
GA4 Explorations are advanced tools for uncovering deep insights into user behavior, going far beyond standard reports. They are critical for dissecting complex, AI-influenced customer journeys and identifying hidden friction points often missed by traditional analytics.
Cross-Device Identity Resolution: Advanced User ID Setup in GA4
GA4 User ID Tracking assigns a persistent, unique ID to each user, letting you stitch together their activity across devices. This method provides a complete picture of the customer journey, from their first interaction all the way to conversion.
Anomaly Detection 2.0: Setting Up AI-Powered Alerts in GA4
Leverage GA4 Custom Insights for “Anomaly Detection 2.0.” This proactive approach identifies critical data pollution from AI scrapers and bots, transforming basic alerts into a robust early warning system against modern threats to your data integrity.