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Vpogledi in strategije na stičišču marketinga in tehnologije: analitika, avtomatizacija, oglaševanje in splet, izpod peresa ekipe Goodish. Najprej članki v slovenščini, nato tisti v angleščini (oznaka EN).
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GA4 vs Matomo (Piwik): What You Need to Know
GA4 excels in Google integration and machine learning analytics for predictive insights and cross-platform tracking. Matomo offers data privacy and …
GA4 for Social Media: How to Track Your Social ROI
One of the coolest things about GA4 is that it lets you see how people are interacting with your business across different places like your website, …
“GA4 Unleashed: Boosting E-Commerce Success with WooCommerce and Shopify”
You will learn how to set up GA4 on Shopify and WooCommerce. We’ll also cover how to use GTM for more advanced tracking. These tools can give you important …
Google Analytics for Mobile Apps: GA4 + Firebase Setup Guide (2026)
Google Analytics tracks iOS and Android apps through GA4 app data streams and the Firebase SDK. Here is how to set it up and what to measure.
How to Measure Customer Retention in GA4: Reports and Cohorts
GA4 measures retention with the Retention report, cohort explorations and audiences of returning users. How to set them up and where GA4 needs your CRM.
How to Use GA4 for SEO: Reports, Search Console and Key Events
GA4 measures what organic visitors do after the click; Search Console measures the search. How to link them and which reports to use for SEO.
GA4 and Data Privacy in 2026: GDPR, Consent Mode and Key Settings
GA4 is more privacy-friendly than Universal Analytics, but compliance depends on how you configure it. The consent setup, settings and habits we use on client properties.
GA4’s Machine Learning Capabilities – Myth or Reality?
Imagine knowing in advance which products are likely to become best-sellers or what kind of content will go viral. That’s what GA4 claims to …
How to Track Website Video in GA4: YouTube, Vimeo and HTML5 (2026)
GA4's enhanced measurement tracks embedded YouTube videos out of the box. Everything else needs Google Tag Manager. Here is the setup for both, and how to report on it.
GA4 Real-Time Report: 5 Limitations and What to Use Instead
GA4's Realtime report covers only the last 30 minutes, with few dimensions and no history. Its main limits, how accurate it is and what to use instead.