CityBajkE-bike webshop, Slovenia · mid-2024 → sold 2026 · Meta Ads · Google Search · Shopify · Analytics
The situation
CityBajk is a Slovenian e-bike webshop that we started from zero, as our own venture rather than for a client: the brand, the shop, the content, the ads and the numbers were all ours to get right.
What we did
- Built the brand, a Shopify webshop (later also in Croatian and Czech) and the video content.
- Ran the advertising: Meta (Facebook and Instagram) was the strongest channel, and Google Search put the shop among the top results for key e-bike terms.
- Measured everything with GA4, PostHog and Clarity.
What moved
CityBajk made more than €218,000 in gross sales in about a year and a half, from mid-2024, and the cost per purchase on Meta stayed under €50 in peak season. It grew into a noticeable player in Slovenian e-bike sales.
And since
In 2026 we sold CityBajk to an operator who has the time to run it day to day: test rides, service, suppliers. We've run our own e-commerce, so we know what it takes, from the first ad to the exit.
