Tech Pulse · Analytics & tracking
Analytics & tracking.
GA4, Google Tag Manager, server-side tagging, dashboards and product analytics: how to measure what actually happens.
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GA4 and Data Privacy in 2026: GDPR, Consent Mode and Key Settings
GA4 is more privacy-friendly than Universal Analytics, but compliance depends on how you configure it. The consent setup, settings and habits we use on client properties.
GA4’s Machine Learning Capabilities – Myth or Reality?
Imagine knowing in advance which products are likely to become best-sellers or what kind of content will go viral. That’s what GA4 claims to …
How to Track Website Video in GA4: YouTube, Vimeo and HTML5 (2026)
GA4's enhanced measurement tracks embedded YouTube videos out of the box. Everything else needs Google Tag Manager. Here is the setup for both, and how to report on it.
GA4 Real-Time Report: 5 Limitations and What to Use Instead
GA4's Realtime report covers only the last 30 minutes, with few dimensions and no history. Its main limits, how accurate it is and what to use instead.
How to Set Up Google Analytics 4 in 2026: A Step-by-Step Checklist
A current GA4 setup checklist: create the property and web stream, install the Google tag through Google Tag Manager, set up consent mode, key events, data retention, links to Google Ads, Search Console and BigQuery, then test before you trust the numbers.