Tech Pulse · Analytics & tracking
Analytics & tracking.
GA4, Google Tag Manager, server-side tagging, dashboards and product analytics: how to measure what actually happens.
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What Does a GA4 Consultant Do? Agency vs Freelancer in 2026
A GA4 consultant makes Google Analytics 4 answer the questions your business asks: an audit, a fixed implementation, events built around revenue, reports people open, and a team that can read them.
Did GA4 Overpromise and Underdeliver? An In-Depth Analysis
The answer is nuanced. While GA4 has introduced innovative features and capabilities that mark a significant step forward in digital analytics, it has also …
PostHog vs Google Analytics 4 (GA4): Which Should You Use in 2026?
GA4 tells you where visitors come from and what they do on your site; PostHog tells you how people use your product. Here is how to choose, or run both.
GA4 vs Mixpanel (2026): Which Analytics Tool Do You Need?
GA4 answers which marketing brings visitors; Mixpanel answers what users do inside your product. Here is how they compare, and why many SaaS teams run both.
GA4 for SaaS: Key Metrics to Track and How to Set Them Up
Trial starts, activation, feature adoption, upgrades and churn signals: the SaaS metrics to track in GA4, and the events and user ID setup behind them.
GA4 vs Matomo (Piwik): What You Need to Know
GA4 excels in Google integration and machine learning analytics for predictive insights and cross-platform tracking. Matomo offers data privacy and …
GA4 for Social Media: How to Track Your Social ROI
One of the coolest things about GA4 is that it lets you see how people are interacting with your business across different places like your website, …
“GA4 Unleashed: Boosting E-Commerce Success with WooCommerce and Shopify”
You will learn how to set up GA4 on Shopify and WooCommerce. We’ll also cover how to use GTM for more advanced tracking. These tools can give you important …
Google Analytics for Mobile Apps: GA4 + Firebase Setup Guide (2026)
Google Analytics tracks iOS and Android apps through GA4 app data streams and the Firebase SDK. Here is how to set it up and what to measure.
How to Measure Customer Retention in GA4: Reports and Cohorts
GA4 measures retention with the Retention report, cohort explorations and audiences of returning users. How to set them up and where GA4 needs your CRM.