Tech Pulse · Advertising
Advertising.
Google, Meta and other paid channels: strategy, account management, budgets and the tracking that makes ads learn.
What Is a Good Cost per Lead for B2B and Fintech in 2026?
There is no honest industry-wide number. A good cost per lead is the highest one your close rate and deal value can pay for. Here is the formula we use, what two of our fintech clients actually pay, and why the word "qualified" does most of the work.
Google ads for high-ticket clients
For high-ticket clients, Google Ads success isn’t measured by clicks but by qualified sales conversations. This demands a shift from chasing volume to a qualification-first approach, prioritizing high-intent traffic over cheap, unqualified leads to achieve a higher ROI.
11 Facebook Ads Best Practices You Can’t Ignore in 2026
Facebook Ads best practices for 2026 demand a fundamental rethink. It’s the era of the “AI co-pilot,” where your strategic human oversight guides powerful machine learning, moving beyond old “set-and-forget” tactics to gain a competitive edge.
Google Ads Landing Page Optimization
Struggling with Google Ads conversions? The missing piece is your landing page. The solution is a “Dual-Impact Strategy,” designing pages to meet both Google’s algorithmic demands for Quality Score and the user’s need for a seamless, persuasive experience.
B2B Paid Acquisition Playbook (2026): Google, Meta and CRM Data
Modern paid acquisition is less about clever targeting and more about the data you send the platforms: qualified leads and closed deals from your CRM.
google ads retargeting best practices
Generic Google Ads retargeting leads to ‘ad fatigue,’ wasting money and damaging your brand. An effective strategy moves beyond repetition, using tailored ads to re-engage interested users without causing irritation, ultimately boosting conversions and protecting brand affinity.
advanced google ads bidding strategies
True mastery of Google Ads bidding isn’t about blindly trusting AI. It’s about combining automation with expert human oversight. Learn when the AI falters, how to intervene, and override Google’s recommendations for truly superior paid advertising results.
how to improve google ads quality score
Your Google Ads Quality Score is a diagnostic metric, not a final goal. Instead of chasing a perfect 10/10, use it to strategically improve ad relevance and landing page experience, focusing on overall campaign profitability and efficiency.
Offline Conversions: Sending Closed-Won Deals to Google Ads and Meta
Offline conversions tell Google Ads and Meta which leads became customers. Which CRM stages to send, which click IDs to capture, how Google's imports and Meta's Conversions API work, where GA4's Measurement Protocol fits, and how to check it all works.
The Modern Meta Advertising Playbook (2026 Edition): From Setup to Scale
If you are still treating Facebook Ads like a slot machine—putting money in and hoping for a jackpot—you are fighting a losing battle. In 2026, the era of “lucky” marketing is over. Meta’s algorithm has evolved into a sophisticated, AI-driven partner, and success now requires a shift from tactical…