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Tech Pulse.
Insights and strategies at the intersection of marketing and technology: analytics, automation, advertising and the web, from the Goodish team. Stay ahead of the curve!
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google ads retargeting best practices
Generic Google Ads retargeting leads to ‘ad fatigue,’ wasting money and damaging your brand. An effective strategy moves beyond repetition, using tailored ads to re-engage interested users without causing irritation, ultimately boosting conversions and protecting brand affinity.
Automated Reactivation: Building an Outbound Voice Agent
Struggling with robotic AI callers and compliance pitfalls? This guide shows how to build a sophisticated outbound AI caller that engages naturally and adheres to legal requirements, turning “dead” leads into active opportunities without the risk.
Building a Voice AI Agent: Connecting Vapi.ai to n8n
Most guides on n8n Voice AI gloss over the true challenges. They promise seamless integration but ignore the gritty reality of latency and robust function calling. True production-ready voice AI demands a strategic approach to performance and resilience.
High-Volume Cold Email Infrastructure with n8n
Cold email infrastructure is your entire outreach ecosystem—the tools, processes, and automation working together. It’s how you send emails efficiently, protect your sender reputation, and ensure your messages consistently land in the inbox, not the spam folder.
Trust but Verify: How We Use RAG to Stop AI Hallucinations
AI’s biggest lie is hallucinations. We deploy Retrieval-Augmented Generation (RAG) as an architectural guardrail, grounding LLMs in real-time, verifiable data to ensure every fact is not just plausible, but provably true.
advanced google ads bidding strategies
True mastery of Google Ads bidding isn’t about blindly trusting AI. It’s about combining automation with expert human oversight. Learn when the AI falters, how to intervene, and override Google’s recommendations for truly superior paid advertising results.
Moving Beyond Keywords: How We Use Semantic Entity Injection
Semantic Entity Injection strategically weaves high-authority concepts into your content. This aligns it with “Expert Clusters” in an AI’s vector space, signaling high confidence and authority to Large Language Models and boosting your search visibility.
Building an AI Inside Sales Agent (ISA) with n8n
In real estate, speed to lead is critical. While human ISAs are costly and need to sleep, an AI-powered agent built with n8n offers 24/7, instant lead qualification, ensuring you never miss another opportunity again.
how to improve google ads quality score
Your Google Ads Quality Score is a diagnostic metric, not a final goal. Instead of chasing a perfect 10/10, use it to strategically improve ad relevance and landing page experience, focusing on overall campaign profitability and efficiency.
White-Labeling n8n: Building Your Own SaaS on Top
Differentiate your agency by owning your tech stack. Instead of reselling, build a branded, white-label automation platform with n8n to gain ultimate control, foster deeper client relationships, and create a powerful competitive advantage in the market.