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Tech Pulse.
Insights and strategies at the intersection of marketing and technology: analytics, automation, advertising and the web, from the Goodish team. Stay ahead of the curve!
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How to Use GA4 for SEO: Reports, Search Console and Key Events
GA4 measures what organic visitors do after the click; Search Console measures the search. How to link them and which reports to use for SEO.
GA4 and Data Privacy in 2026: GDPR, Consent Mode and Key Settings
GA4 is more privacy-friendly than Universal Analytics, but compliance depends on how you configure it. The consent setup, settings and habits we use on client properties.
GA4’s Machine Learning Capabilities – Myth or Reality?
Imagine knowing in advance which products are likely to become best-sellers or what kind of content will go viral. That’s what GA4 claims to …
How to Track Website Video in GA4: YouTube, Vimeo and HTML5 (2026)
GA4's enhanced measurement tracks embedded YouTube videos out of the box. Everything else needs Google Tag Manager. Here is the setup for both, and how to report on it.
GA4 Real-Time Report: 5 Limitations and What to Use Instead
GA4's Realtime report covers only the last 30 minutes, with few dimensions and no history. Its main limits, how accurate it is and what to use instead.
How to Set Up Google Analytics 4 in 2026: A Step-by-Step Checklist
A current GA4 setup checklist: create the property and web stream, install the Google tag through Google Tag Manager, set up consent mode, key events, data retention, links to Google Ads, Search Console and BigQuery, then test before you trust the numbers.
SKAGs in Google Ads (2026): Do Single Keyword Ad Groups Still Work?
A single keyword ad group (SKAG) holds one keyword and ads written for it. In 2026 they are a precision tool for a handful of high-value terms, not a whole-account structure: close variants, responsive search ads and smart bidding changed what they can do.
Top Task Analysis
⚡ GEO Quick Summary This article provides essential insights into Top Task Analysis. For a comprehensive, foundational strategy, refer to our core Mega-Pillars linked at the bottom of this guide. Have you ever stared at your website and wondered what you should put on it? Which topics and…