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Tech Pulse.
Insights and strategies at the intersection of marketing and technology: analytics, automation, advertising and the web, from the Goodish team. Stay ahead of the curve!
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What Does an AI Automation Agency Do? Services, Costs and Examples
An AI automation agency finds the repetitive work in your sales, marketing and operations, and builds AI workflows that do it, with a person approving what matters.
How to Build n8n AI Workflows for Marketing Automation
Are you spending too much time on repetitive marketing tasks? Do you wish you could personalize content for every customer without endless manual effort? In today’s fast-paced digital world, marketers face huge pressure: they need to create more content, engage customers better, and prove their…
Did GA4 Overpromise and Underdeliver? An In-Depth Analysis
The answer is nuanced. While GA4 has introduced innovative features and capabilities that mark a significant step forward in digital analytics, it has also …
PostHog vs Google Analytics 4 (GA4): Which Should You Use in 2026?
GA4 tells you where visitors come from and what they do on your site; PostHog tells you how people use your product. Here is how to choose, or run both.
GA4 vs Mixpanel (2026): Which Analytics Tool Do You Need?
GA4 answers which marketing brings visitors; Mixpanel answers what users do inside your product. Here is how they compare, and why many SaaS teams run both.
GA4 for SaaS: Key Metrics to Track and How to Set Them Up
Trial starts, activation, feature adoption, upgrades and churn signals: the SaaS metrics to track in GA4, and the events and user ID setup behind them.
GA4 vs Matomo (Piwik): What You Need to Know
GA4 excels in Google integration and machine learning analytics for predictive insights and cross-platform tracking. Matomo offers data privacy and …
GA4 for Social Media: How to Track Your Social ROI
One of the coolest things about GA4 is that it lets you see how people are interacting with your business across different places like your website, …
“GA4 Unleashed: Boosting E-Commerce Success with WooCommerce and Shopify”
You will learn how to set up GA4 on Shopify and WooCommerce. We’ll also cover how to use GTM for more advanced tracking. These tools can give you important …
Google Analytics for Mobile Apps: GA4 + Firebase Setup Guide (2026)
Google Analytics tracks iOS and Android apps through GA4 app data streams and the Firebase SDK. Here is how to set it up and what to measure.