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Tech Pulse.
Insights and strategies at the intersection of marketing and technology: analytics, automation, advertising and the web, from the Goodish team. Stay ahead of the curve!
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The Modern Meta Advertising Playbook (2026 Edition): From Setup to Scale
If you are still treating Facebook Ads like a slot machine—putting money in and hoping for a jackpot—you are fighting a losing battle. In 2026, the era of “lucky” marketing is over. Meta’s algorithm has evolved into a sophisticated, AI-driven partner, and success now requires a shift from tactical…
The 2026 Analysis Hub: Masterclass in GA4 Funnel & Path Explorations
GA4 Explorations are advanced tools for uncovering deep insights into user behavior, going far beyond standard reports. They are critical for dissecting complex, AI-influenced customer journeys and identifying hidden friction points often missed by traditional analytics.
Cross-Device Identity Resolution: Advanced User ID Setup in GA4
GA4 User ID Tracking assigns a persistent, unique ID to each user, letting you stitch together their activity across devices. This method provides a complete picture of the customer journey, from their first interaction all the way to conversion.
Anomaly Detection 2.0: Setting Up AI-Powered Alerts in GA4
Leverage GA4 Custom Insights for “Anomaly Detection 2.0.” This proactive approach identifies critical data pollution from AI scrapers and bots, transforming basic alerts into a robust early warning system against modern threats to your data integrity.
Tracking AI Sentiment: Using GA4 to Measure Brand Perception in LLMs
In the AI era, it’s not just what people think of your brand, but *where*. Geo Sentiment Analysis maps public opinion to specific locations, revealing how AI shapes perception differently across regions and enabling smarter, localized marketing strategies.
GA4 + BigQuery: Building a 1st-Party Data Clean Room in 2026
As third-party cookies end, GA4’s UI limitations become a liability. The GA4 BigQuery Export is essential, streaming raw data to create a “Data Clean Room,” securing your first-party data strategy for the future.
Measuring Marketing Automation ROI: Prove the Impact
Struggling to prove your marketing automation’s financial impact? The key is to measure the right things. Move beyond activity-based metrics and focus on profit-driving results like Customer Lifetime Value (CLTV) and reduced Customer Acquisition Cost (CAC).
Marketing Automation for Small Business: Save Time, Grow Smart
Marketing automation for small business is the strategic use of software to automate repetitive tasks like email and social media. It allows you to personalize communications, nurture leads, and scale your efforts without scaling your headcount, freeing you to grow.
eCommerce Marketing Automation: Turn Shoppers into Loyal Customers
Is your e-commerce store a ghost town? The secret isn’t just traffic; it’s smarter connections. Marketing automation delivers personalized messages, orchestrating customer journeys that feel less like a bot and more like a helpful friend, building genuine relationships.
How to Use GA4 for Event Tracking
Understanding these actions is really important for anyone who wants to know more about their online visitors. GA4 gives you a clear picture of what people …